HindeSight #50: Putting Humans First
Sunil Gupta, Harvard Business School professor, says that Bezos’s obsession with the customer and insistence on long-term thinking are approaches that other companies and senior executives should emulate.
More speed requires more skill. Retail jobs, traditionally high in stress and low in pay, are now more challenging—and rewarding—under this new hybrid of physical and digital shopping.
"Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money."
The former Zappos CEO's legacy lives on in the entrepreneurs he has inspired and the industry he has changed.
Nir Eyal answers explains the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
HindeSight | No. 50