Iron Sights Podcast

A few weeks ago I had the pleasure of sitting down with Scott Howell on his podcast, Iron Sights. In this episode we discussed the history of LIFEAID as well as our goals going into the future. In the CPG industry, it is critical to never stay stagnant with your business, innovation and creativity are essential to succeed.

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Why Mindset Matters

Growth mindset vs. fixed mindset. The difference between turning effort and energy into success, or letting it burn you out. The way in which we view a situation or problem, greatly impacts our ability to not only solve that problem, but also completely change the experience of solving it.

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“Cause + Reaction = Effect.”


Synthetic vs. Natural Caffeine

There are two types of caffeine: synthetic (made from chemicals) and natural (deriving from plants or yerba mate leaves). A pretty huge difference if you ask me! While many of us depend on a little extra dose of caffeine in the morning, it is essential to understand that not all caffeine is made the same. Our products such as FITAID and FOCUSAID contain only clean, naturally producing caffeine to ensure that you get an efficient energy burst without the crash later.


Crucial Conversations: Tools for Talking When Stakes are High

Crucial Conversations will make you rethink the way you communicate with the people around you. Whether you're talking to your child, boss or significant other, our dialogue between each other can greatly impact our individual lives, as well as the world around us.

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