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  1. LIFEAID Beverage Co. Renews Official Partnership With CrossFit

    LIFEAID Beverage Co. Renews Official Partnership With CrossFit
    LIFEAID Beverage Co. Renews Official Partnership With CrossFit Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness® NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ -- LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with...
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  2. FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

    FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
    FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term LIFEAID Beverage Co.'s Recovery Beverage FITAID Continues its Reign as "Official Recovery Beverage" of Spartan, Supporting The Fitness of Millions NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET BOSTON, Feb. 5, 2021 /PRNewswire/ -- FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed...
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  3. LIFEAID Book of the Month: January, "Start with Why"

    LIFEAID Book of the Month: January, "Start with Why"
    Something you should know about the LIFEAID team is that we are big readers. Maybe it's because our Co-Founder, Aaron is always sharing wisdom from the latest business book he's reading or because the team is stacked with a bunch of over-achievers, either way, we want to invite you to join us on our quest for knowledge. To kick off...
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  4. 2020: Our Highs and Lows, in 'Hinde-site​'​

    2020: Our Highs and Lows, in 'Hinde-site​'​
      One of the many valuable business lessons Orion and I learned in 2020 is that all the stress testing of a business cannot predict blackswan events. Businesses need to fortify their foundations by galvanizing their most loyal evangelists to survive these once in a lifetime events. Even the finest omni-channel distribution strategy won’t protect your business from the swift...
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  5. 5 Ways to Maximize Post-Workout Recovery

    5 Ways to Maximize Post-Workout Recovery
    You’re putting in the work at the gym, but aren’t seeing all of the results you hope for. What gives? Chances are, you’re neglecting one of the most important tenets of exercise: recovery. Not to be confused with apathy, there are very good reasons why rest days and recovery should not be overlooked. Here are five of them: To allow...
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  6. Meet Mothers of Fitness 'Momerator,' Molly Tilove

    Meet Mothers of Fitness 'Momerator,' Molly Tilove
    For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...
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  7. Tamar Garcia, LIFEAID National Events Manager

    Tamar Garcia, LIFEAID National Events Manager
    We may be biased, but at LIFEAID, we really do have some of the best people on our team and Tamar is no exception. If you saw us at Wodapalooza in Miami earlier this year, she was the fearless leader behind that activation. While her role has (temporarily) shifted due to events being cancelled in 2020, she's ready to bring...
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  8. 100 Marathons?!

    100 Marathons?!
    When not in the field building relationships with gym owners and retailers, Regional Sales Manager - Southwest Karly Wilson is putting in miles on the pavement for her marathon training. In fact, this year she surpassed a huge milestone of running her 100th marathon! Not sure about you, but when she revealed that during one of our team calls, we...
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  9. Meet Mothers of Fitness 'Momerator,' Katie Dial

    Meet Mothers of Fitness 'Momerator,' Katie Dial
    For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...
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  10. FITAID Sits Down with CrossFit Analyst Tommy Marquez

    FITAID Sits Down with CrossFit Analyst Tommy Marquez
    With the second phase of the CrossFit Games happening this weekend, we spoke with CrossFit HQ’s commentator and analyst, Tommy Marquez, to get his take on the Aromas based, streamlined version of the 2020 Games. With the spectacle of the coliseum stripped away, Castro has taken us back to the birthplace of the fittest on earth. Check out our interview...
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