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  1. HindeSight #4: Discover How a Side Hustle Became a $100M Brand + How Big Tobacco Hooked Children on Sugary Drinks

    Is it better to do the right thing and fail or is it better to do the wrong thing and succeed? . How Does a Side Hustle Become a $100M Brand? Ask the CEO of Kodiak Cakes CEO Joel Clark will be the first to admit that entrepreneurship isn’t a part-time job. There were struggles, late nights and more than a...
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  2. Positive University Podcast with Aaron Hinde | Co-Founder of LIFEAID

    Positive University Podcast with Aaron Hinde | Co-Founder of LIFEAID
    By Jon Gordon | Released Feb. 24, 2019 Interview with Aaron Hinde Co-Founder & President of LIFEAID Beverage Company ♦ Clean Nutrition for Your Active Life Hinde sits down with host Jon Gordon to share his challenges and journey as an entrepreneur, overcoming obstacles in business and life, and how he has built a successful brand, team and mindset at LIFEAID...
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  3. Distribution Roundup: LIFEAID Goes Chainwide in Walmart

    Distribution Roundup: LIFEAID Goes Chainwide in Walmart
      Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores. The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the...
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  4. LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution

    LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution
    SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics. Increased 2019 Distribution at Walmart LIFEAID started selling...
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  5. Neuroscientist Says, "Nootropics Work — Find Out Which Ones You Should Be Taking!"

    Neuroscientist Says, "Nootropics Work — Find Out Which Ones You Should Be Taking!"
    Fact. Taking nootropics can enhance your mental performance. While you may have heard about this in the news lately, you may still be asking, “What exactly are nootropics?” The term applies to any agent that has an effect on nerve tissue, typically referring to agents that enhance overall brain function or facilitate growth. When looking for a daily nootropic supplement...
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  6. BevNet Announces IMMUNITYAID Launch at NACS

    BevNet Announces IMMUNITYAID Launch at NACS
    By: BevNet | Dec. 20, 2018 ImmunityAid Support Blend making some buzz on BevNet! On Instagram this Thursday, BevNet posted the above image with the following caption: "@immunityaid is the latest product from @lifeaidbevco, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched at NACS in Vegas this October and is now available in retailers such as Whole...
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  7. LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid

    LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid
    PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018 LIFEAID Beverage Co. has a full slate of activities on tap for 2019, including overt push into energy drink occasions via tweak to FocusAid! The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S. Co-founded by Aaron Hinde and Orion Melehan in Santa Cruz...
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  8. Megan Schrader

        My name is Megan. I’m a full time coach for CrossFit DTSA. I live in workout clothes, lift heavy, and believe coffee is a gift from God. My CrossFit journey began in 2012. I was fresh out of college, and found that regular gyms didn’t quite cut it for me. As a former competitive athlete, I needed something...
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  9. Debbie Steingesser

        Debbie Steingesser, E-RYT 500, CF-L2, has been teaching her inspired approach to Vinyasa yoga for over a decade. She holds her Experienced Registered Yoga Teacher certification at the 500-hour level with the Yoga Alliance and is a CrossFit Level-Two coach. Debbie was named one of the “Top Yoga Teachers in the Bay Area” by Common Ground Magazine in...
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  10. Aaron Hinde

      My passion for athleticism and my ability to equip people with the formula to preform at maximum capacity has played a major role throughout my career. My name is Aaron Hinde and I am the Co-Founder and President of LIFEAID Beverage Company, where we re-imagine what you drink. LIFEAID is a leading manufacturer of premium, healthy, and convenient nutritional...
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