LIFEAID

  1. One Ton Challenge Event at 2019 Reebok CrossFit Games Set to Feature Heavy Hitters from Weightlifting and CrossFit Worlds
    One Ton Challenge Event at 2019 Reebok CrossFit Games Set to Feature Heavy Hitters from Weightlifting and CrossFit Worlds
    Madison, Wisconsin | July 24, 2019 “Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition...
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  2. Official FITAID Calendar of Events for the 2019 Reebok CrossFit Games
    Official FITAID Calendar of Events for the 2019 Reebok CrossFit Games
    Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don't forget to snag your FITAID After-Party tickets now, they're...
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  3. The ABCs of BCAAs
    The ABCs of BCAAs
    You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We're here to help you break down the ABCs of BCAAs! The branched-chain amino acids (BCAAs) are...
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  4. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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  5. The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with...
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  6. LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...
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  7. Top-10 Benefits of Magical Milk Thistle
    Top-10 Benefits of Magical Milk Thistle
      "As research continues, we’re discovering more and more amazing benefits of milk thistle. " Above image used with authorization from original source: Activation Products | Canada FUN FACT: Milk Thistle is a key ingredient in PARTYAID to help support liver function and balance your body's needs after a night of fun. LEARN MORE at LIFEAIDBevCo.com > > > Live...
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  8. FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...
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  9. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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  10. "Million Dollar Mile" to Feature FITAID Athletes
    "Million Dollar Mile" to Feature FITAID Athletes
    What's the Million Dollar Mile? In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs. The Defenders are...
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