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TheDrum.com

  1. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures

    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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