Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...

How Innovative Concepts Become Top Brands  Taste Radio: Episode 221 features highlights from recent interviews with six entrepreneurs who started small and have made it big, including the founders of Siete Family Foods, Bantam Bagels and Caulipower. You can listen to the full podcast episode here.   Top-50 Healthy Summer Recipes Whether you are trying to shed the 'Quarantine 15...

Joshua Schall sat down with LIFEAID co-founder Aaron Hinde during an April 2020* interview—just as the COVID-19 pandemic was beginning to affect both business owners and consumers—for a candid discussion about how to harness the power of your mind to set yourself up for success. (*Note: This interview contains dated information about the LIFEAID LIFT program which ran until late...

The FITAID Five: Helping Gyms Reopen Safely & Successfully LIFEAID co-founder Aaron Hinde and daughter Trinity share the top-five steps to help our community safely return to the gym, as doors begin reopening nationwide. We know how important fitness is to our overall well-being, so please stay safe and stay fit out there. We're all in this together. Check out...

#BlackoutTuesday This Tuesday, social media is providing humanity with a rare opportunity to come together, listen and empower the voices of those who have been silenced for too long. We're here, we're muted, and we're listening. Please consider joining the movement. A Reminder to Those in Sports: Use Your Platform Wisely  During this time of civil unrest, those with platforms...

Mastering Your Mindset for Business In this episode of Thrive On Life, Aaron Hinde teaches us key mindset lessons he learned on his journey from bankruptcy to scaling a multi-million dollar company. Plus, we'll uncover some practical tips on how to better communicate with your partner, attract the right people for your brand, and how to pivot your business during this...

Mothers of Fitness If you think fitness is hard, try adding motherhood! This Mother's Day, LIFEAID is launching a new docuseries called Mothers of Fitness, sharing the epic journey of fit moms tackling motherhood. Join the Facebook group to get inspired, discover life hacks and fitness tips, and share with a fit mom who inspires you. Learn more about Mothers of Fitness here. ...

  View this post on Instagram   A post shared by FITAID on Apr 16, 2020 We're all in this together. Stay strong. www.LIFEAIDlift.com . How to Maintain an Abundance Mindset On this episode of Oversharing, Mikhail Alfon interviews Aaron Hinde to discover the importance of morning routines and how to maintain an abundance mindset in times of adversity. Watch the...

Later this week, LIFEAID will be launching its LIFEAID LIFT program. Watch your inbox for additional details! “Our gyms have been so supportive of our brand, making FITAID the #1 Workout Recovery Drink in America. Now we want to give back and provide monetary assistance to them during this time of turbulence and financial uncertainty. We’re all in this together.”...

Featuring Dr. Nick of @thefittestdoc and Aaron Hinde, co-founder and president of LIFEAID® What’s stress got to do with it? Can’t I just double up on vitamins to stay healthy? With the expertise of Dr. Nick, MD, also known as “The Fittest Doc,” alongside co-founder and president of LIFEAID® Aaron Hinde, we are debunking some of the top immunity myths...