beverage industry

  1. LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  
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  2. BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    By: BevNET staff | July 2019 Watch LIFEAID co-founders' BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out...
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