1. HindeSight #19: How to be Successful when Targeting a Niche Market + Discover How Caffeine is Killing our Kids
    How to Be Successful when Targeting to a Niche Market On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product. Listen to the full podcast episode here. . An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks Forty percent...
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  2. Distribution Roundup: LIFEAID Goes Chainwide in Walmart
    Distribution Roundup: LIFEAID Goes Chainwide in Walmart
      Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores. The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the...
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  3. LIFEAID Sets E-Com Black Friday Sales Record
    SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
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  4. Inc. 5000's Annual (2016) Ranking of the Fastest-Growing Private Companies in America
    LIFEAID Beverage Co. Develops and sells nutritional sports and energy drinks. It's PartyAid is popular at Burning Man. 2016 INC. 5000 RANK: #396 3-Year Growth: 966% 2015 Revenue: $4.4 M Location: Santa Cruz, CA Industry: Food & Beverage Launched: 2011 INC. 5000 HONORS #24 - Top Food & Beverage companies ON THE WEB Web site:
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