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california

  1. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires

    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  2. LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day

    LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...
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