children

  1. LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  
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  2. How Big Tobacco Hooked Children on Sugary Drinks
    How Big Tobacco Hooked Children on Sugary Drinks
    Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big...
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