CrossFit

  1. Cockiness vs. Confidence
    Cockiness vs. Confidence
    By: Megan Schrader | We all have egos. What affects our ego, how our ego presents itself and when it rears its ugly head will, however, vary from person to person. In the gym, our egos can either result in displays of confidence or cockiness. What often differentiates the two is simply the outward reaction of a person either to their...
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  2. LIFEAID Announces Permanent Price Reduction to FitAid RX
    Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...
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  3. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  4. LIFEAID Sets E-Com Black Friday Sales Record
    SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
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