CrossFit

  1. The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with...
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  2. HindeSight #9: Arnold Schwarzenneger Doesn't Agree With Having a Backup Plan
    . The Terminator Disagrees With Having a "Backup Plan" Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea. Watch the video here. . Creating Value in Your Life & Business Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02) Listen to the full...
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  3. HindeSight #7: Forging Greatness — Help Hunter McIntyre Secure Wildcard Spot at 2019 CrossFit Games
    Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games  Follow Hunter's journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames! Visit the website here. . The Deeper Side of Coaching As the...
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  4. FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...
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  5. Ro vs. Bros: Getting Buttery at FITAID for Open 19.2
    Ro vs. Bros: Getting Buttery at FITAID for Open 19.2
    Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the...
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  6. Cockiness vs. Confidence
    Cockiness vs. Confidence
    By: Megan Schrader | We all have egos. What affects our ego, how our ego presents itself and when it rears its ugly head will, however, vary from person to person. In the gym, our egos can either result in displays of confidence or cockiness. What often differentiates the two is simply the outward reaction of a person either to their...
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  7. PRODUCT REVIEW: Hear What Gym Owners Have to Say About FITAID
    PRODUCT REVIEW: Hear What Gym Owners Have to Say About FITAID
    "Titan CrossFit loves FITAID! We purchased the 10-case promotional deal which included a FREE fridge. After only 45 days, we are reordering! Many of our athletes miss the carbonation of a soft drink, FITAID fills that void and tastes great. Not to mention it is loaded with great supplements. The only problem is I keep drinking the profit! One request...
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  8. LIFEAID Announces Permanent Price Reduction to FitAid RX
    LIFEAID Announces Permanent Price Reduction to FitAid RX
    Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...
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  9. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  10. LIFEAID Sets E-Com Black Friday Sales Record
    SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
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