CrossFit

  1. Guilherme Malheiros Joins Team FITAID

    Guilherme Malheiros Joins Team FITAID
    Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world...
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  2. HindeSight #68: Are you spending your time awake efficiently?

    It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake You don't need to sacrifice your sleep, which is extremely important, to be successful, you need to spend the time you are awake as efficiently as you can. Listen Now... Adaptive Athletes on the First-Ever Adaptive Season 2021 was a historic year for adaptive athletes...
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  3. Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games

    Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games
        Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games   Santa Cruz, Calif., August 4th, 2021 -- After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games. Since...
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  4. #TeamFITAID Results from the 2021 NOBULL CrossFit Games

    #TeamFITAID Results from the 2021 NOBULL CrossFit Games
    The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes! MENS: Jeffrey Adler (CA) - 13th Royce Dunne (AUS) - 16th...
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  5. FITAID Sits Down With Morning Chalk Up’s Tommy Marquez

    FITAID Sits Down With Morning Chalk Up’s Tommy Marquez
    FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions begin to ease and fans...
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  6. LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market

    LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market
    LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market Functional Beverage Co., LIFEAID Launches FITAID Strawberry Lemonade for Summer NEWS PROVIDED BY LIFEAID Beverage Co. | Jun 23, 2021, 06:00 ET SANTA CRUZ, Calif., June 23, 2021 /PRNewswire/ -- Today, LIFEAID Beverage Co. brings the first flavor variation of its most popular blend, FITAID, to market. FITAID, the blend specifically...
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  7. LIFEAID Beverage Co. Renews Official Partnership With CrossFit

    LIFEAID Beverage Co. Renews Official Partnership With CrossFit
    LIFEAID Beverage Co. Renews Official Partnership With CrossFit Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness® NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ -- LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with...
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  8. FITAID Sits Down with CrossFit Analyst Tommy Marquez

    FITAID Sits Down with CrossFit Analyst Tommy Marquez
    With the second phase of the CrossFit Games happening this weekend, we spoke with CrossFit HQ’s commentator and analyst, Tommy Marquez, to get his take on the Aromas based, streamlined version of the 2020 Games. With the spectacle of the coliseum stripped away, Castro has taken us back to the birthplace of the fittest on earth. Check out our interview...
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  9. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision

    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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  10. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures

    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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