CrossFit

  1. LIFEAID Announces Permanent Price Reduction to FitAid RX

    LIFEAID Announces Permanent Price Reduction to FitAid RX
    Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...
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  2. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth

    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  3. LIFEAID Sets E-Com Black Friday Sales Record

    SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
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  4. CrossFit Athlete Logan Aldridge Extends a Helping Hand

    CrossFit Athlete Logan Aldridge Extends a Helping Hand
    CROSSFIT® / FEBRUARY 2017 / RYAN GWALTNEY, GLOBAL NEWSROOM “If you need a hand, I’m here to help,” says CrossFit athlete and coach Logan Aldridge with a laugh. “The irony is perfect for me, but it also does a great job of describing my mentality every day.” Aldridge’s life changed when a fluke wakeboarding accident resulted in the amputation of his left arm...
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