FITAID

  1. FITAID Energy® Disrupts So-Called Clean Energy Drink Market

    FITAID Energy® Disrupts So-Called Clean Energy Drink Market
    FITAID Energy® Disrupts So-Called Clean Energy Drink Market   The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry.   Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original...
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  2. LIFEAID The Performance Beverage Company Releases the Perfect Beverage for Pickleball Recovery, PICKLEAID

    LIFEAID The Performance Beverage Company Releases the Perfect Beverage for Pickleball Recovery, PICKLEAID
    Santa Cruz, Calif., April, 1st, 2022 - LIFEAID, The Performance Beverage Company continues to disrupt the market with ground breaking products. Hot off the heels of a record setting ecomm performance of FOCUSAID Watermelon Mint in February; LIFEAID went back into the lab (or to the Pickleball courts) and fermented a recovery beverage for Pickleballing pickle people. PICKLEAID Prickly Pickle...
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  3. Guilherme Malheiros Joins Team FITAID

    Guilherme Malheiros Joins Team FITAID
    Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world...
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  4. Natural Caffeine vs Synthetic Caffeine

      How natural caffeine compares to synthetic caffeine and how to avoid that dreaded crash.  Each day, about 90% of Americans consume caffeine in some form. But only some of these people get a steady boost of energy without the hard caffeine crash. Why is this? It all depends on the source of your caffeine (1). Caffeine comes in all...
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  5. HindeSight #68: Are you spending your time awake efficiently?

    It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake You don't need to sacrifice your sleep, which is extremely important, to be successful, you need to spend the time you are awake as efficiently as you can. Listen Now... Adaptive Athletes on the First-Ever Adaptive Season 2021 was a historic year for adaptive athletes...
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  6. Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games

    Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games
        Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games   Santa Cruz, Calif., August 4th, 2021 -- After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games. Since...
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  7. Your 2021 Summer Bucket List for the Family!

    Your 2021 Summer Bucket List for the Family!
    Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family...
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  8. HindeSight #66: Do You Have a Growth Mindset?

    Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast.  During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities...
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  9. HindeSight #65: FITAID Strawberry Lemonade is Here!

    Jacob Heppner on the Make Wods Great Again Podcast  CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler alert: he’s boxing Josh Bridges...
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  10. HindeSight #64: Are You Making a Difference?

      Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship After two weeks of in-person competition the CrossFit Games semifinals go virtual.  Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship.  Who impressed, who surprised and who emerged as potential podium contenders at the Games?  Plus, WIT signs a multi-year deal...
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