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fitness

  1. 2020: Our Highs and Lows, in 'Hinde-site​'​

    2020: Our Highs and Lows, in 'Hinde-site​'​
      One of the many valuable business lessons Orion and I learned in 2020 is that all the stress testing of a business cannot predict blackswan events. Businesses need to fortify their foundations by galvanizing their most loyal evangelists to survive these once in a lifetime events. Even the finest omni-channel distribution strategy won’t protect your business from the swift...
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  2. 5 Ways to Maximize Post-Workout Recovery

    5 Ways to Maximize Post-Workout Recovery
    You’re putting in the work at the gym, but aren’t seeing all of the results you hope for. What gives? Chances are, you’re neglecting one of the most important tenets of exercise: recovery. Not to be confused with apathy, there are very good reasons why rest days and recovery should not be overlooked. Here are five of them: To allow...
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  3. 100 Marathons?!

    100 Marathons?!
    When not in the field building relationships with gym owners and retailers, Regional Sales Manager - Southwest Karly Wilson is putting in miles on the pavement for her marathon training. In fact, this year she surpassed a huge milestone of running her 100th marathon! Not sure about you, but when she revealed that during one of our team calls, we...
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  4. Meet Mothers of Fitness 'Momerator,' Katie Dial

    Meet Mothers of Fitness 'Momerator,' Katie Dial
    For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...
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  5. 2020 CrossFit Games: Where & When to Watch

    2020 CrossFit Games: Where & When to Watch
    Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020 Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com. Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on...
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  6. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision

    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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  7. HindeSight #43: Life Lessons From Will Smith + Win TWO FREE Assault AirBikes!

    Will Smith's Life Lessons As a successful actor, filmmaker, artist, family man, entrepreneur and motivational speaker, Will Smith has been inspiring us all for decades with his life lessons. Here are some of his most powerful words—may they ignite a spark within you. Watch the video on Instagram here. Struggling to Stay Motivated to Work Out? Here are five ways...
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  8. Trading Screen Time for Fun Sports & Activities You Can Do at Home

    Trading Screen Time for Fun Sports & Activities You Can Do at Home
    FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help...
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  9. How Are Gym Owners Handling Life After COVID?

    How Are Gym Owners Handling Life After COVID?
    Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more... HERE ARE THE RESULTS OF THAT SURVEY: Q: How long has your gym been in...
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  10. Meet Top FITAID Athletes and Discover Their Favorite Products

    Meet Top FITAID Athletes and Discover Their Favorite Products
    Brianna Cope is a professional surfer born and raised on the beautiful island of Kauai, Hawaii. Growing up near the ocean, Cope fell in love with the power of its waves and began surfing on a longboard at the age of four. “I love how free and alive I feel in the ocean. It is such an indescribable feeling to...
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