By Mari Krueger  |  Photo by Edu Lauton | Presented by LIFEAID The Functional Beverage Company Health is a full-body pursuit. Just as we connect our body and breath on the mat, here are 5 ways to nurture well-being in both mind and body. The calm that comes after a satisfying workout. That light feeling after catching up with a good friend. That overwhelming...

Original article on Wanderlust.com by Mari Krueger  |  Presented by LIFEAID Beverage Co. Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot. We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the...

There are few people in fitness — much less fitness entrepreneurs — who keep it honest and real like Aaron Hinde. He’s an open book, someone who’s just as eager to explain the bad as he is to celebrate the good. The Co-Founder and President of LIFEAID Beverage Company — makers of FITAID — Aaron is a constant presence at the...

Original article published on Sept. 6, 2019 | Written by: Andrew Jacobs | The New York Times A new study that links artificially sweetened beverages to premature death is prompting public angst. Some scientists say it has significant flaws. Does guzzling diet soda lead to an early demise? There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after...

Article by: Michelle Schwartz  |  May 9. 2019 I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling...

WATCH DAY 3 RECAP ON FITAID YOUTUBE: CLICK TO WATCH FRASER'S COACH CHRIS HINSHAW DISCUSS HIS DAY 2 PENALTY: Saturday, Day 3 of the 2019 Reebok CrossFit Games was one that left athletes and fans as shook up as the Leaderboard… TEAMS took on two events this morning, trimming the field from 11 to 7. CrossFit Krypton made a move...

Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer. Meet...

In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  

By Lori Nedescu Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far.  “An athlete’s health foundation is what...

Posted by WRAL.com on 7/11/2019 at 7:36 p.m. RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits. Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as...