We may be biased, but at LIFEAID, we really do have some of the best people on our team and Tamar is no exception. If you saw us at Wodapalooza in Miami earlier this year, she was the fearless leader behind that activation. While her role has (temporarily) shifted due to events being cancelled in 2020, she's ready to bring...

Original article posted in Us Weekly by Suzy Forman Staying healthy is basically a full-time job, and we have to admit, we’re not always earning the coveted Employee of the Month award. We put in some real effort when we can, but we really just need a vacation — and this sadly isn’t the type of job that lets us...

Credit: Malaka Gharib/NPR Reposted from NPR's Instagram post on Feb. 29, 2020: Kids and parents: You may have heard the word "coronavirus" online or on TV. You probably have a lot of questions. Read our comic to get some answers. —NPR             STAY WELL OUT THERE, EVERYONE! Stock up on IMMUNITYAID Wellness Blend to help...

. Derailed by Coronavirus, Food Industry Questions the Future of Its Biggest Event Forbes discusses the major impact this latest health scare is having on national events for food & beverage brands. Read the full article now. How to Get Into Flow State Steven Kotler, author of Mindvalley's 'The Habit of Ferocity' talks at A-Fest Jamaica about flow and how...

Source: BevNET LIVE 2019 Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular...

Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...

Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the...