LIFEAID Bev Co
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LIFEAID Wins BevNET Best of 2019 RISING STAR Award
Source: BevNET LIVE 2019 Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular... -
LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
Source: PR Newswire | News provided by: LIFEAID Beverage Co. SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional... -
Ro vs. Bros: Getting Buttery at FITAID for Open 19.2
Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the...