LIFEAID

Article by: Michelle Schwartz  |  May 9. 2019 I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling...

A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...

Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...

Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer. Meet...

How to Be Successful when Targeting to a Niche Market On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product. Listen to the full podcast episode here. . An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks Forty percent...

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company. CLICK HERE to listen to the full podcast episode on UpMyInfluence.com: “LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”...

Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don't forget to snag your FITAID After-Party tickets now, they're...

In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  

By: BevNET staff | July 2019 Watch LIFEAID co-founders' BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out...

Todd Nief's Show: Orion Melehan (LIFEAID) Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of the fitness subculture into more...