lifeaid

By: Debbie Steingesser | Professional athletes do not wake up every morning and begin their training session by playing a full game, start to finish, of their specific sport. Rather, they lift weights, practice skill transfer exercises, run sprint drills, do yoga (if they’re smart) and learn the required strategies to help them become better athletes in their sport. So, why...

By: Aaron Hinde | Gratitude ... and giving thanks are always topical around the holiday season. It’s a perfect opportunity for us to reflect on the multitude of blessings we have in our lives including family, friends, work, health ...  On the flip side, it is much less intuitive to be grateful for the difficult situations and challenging people in our lives...

By: Aaron Hinde | September is always one of the nicest months of the year in Northern California. The tourists are gone, the weather is fantastic and it’s hard not to enjoy the bounty NorCal has to offer. The start of Indian summer brings along with it our annual LIFEAID company retreat. This is an incredible opportunity for our entire team...

Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...

By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAID is the latest product from...

Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...