marketing
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How Big Tobacco Hooked Children on Sugary Drinks
Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big... -
Positive University Podcast with Aaron Hinde | Co-Founder of LIFEAID
By Jon Gordon | Released Feb. 24, 2019 Interview with Aaron Hinde Co-Founder & President of LIFEAID Beverage Company ♦ Clean Nutrition for Your Active Life Hinde sits down with host Jon Gordon to share his challenges and journey as an entrepreneur, overcoming obstacles in business and life, and how he has built a successful brand, team and mindset at LIFEAID... -
Self-Made Man: How to Take on Red Bull and Monster from Scratch - with Aaron Hinde
by Mike Dillard | Originally published Feb. 22, 2018 Today is a story about David vs Goliath… But in our tale, David is a guy named Aaron Hinde, and a few years ago he decided to take on the Goliaths of the energy drink industry, Red Bull and Monster. In 2009, Aaron and his business partner Orion hated the fact... -
Challenge Assumptions Podcast with Aaron Hinde — The Hustle Behind the LIFEAID Brand
Aaron Hinde, Co-Founder & President of LIFEAID Beverage Company joins us for this week's Challenge Assumptions Podcast (episode 33). LIFEAID is a nutritional beverage company that uses high-quality supplements and nutrients in its popular drinks. The company made a name for itself in the beverage world by using a unique marketing strategy. Instead of trying to make drinks that would appeal to the...