Morning Chalk Up

  1. HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...
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  2. A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  3. Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID
    Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID
    Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind...
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  4. LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  
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  5. 6 Photos That Show Why Logan Aldridge is a Total Savage
    6 Photos That Show Why Logan Aldridge is a Total Savage
    Original article posted Oct. 18, 2018 by MORNING CHALK UP If you’re not already familiar with FITAID athlete Logan Aldridge, then read our mini-profile on this unbelievable adaptive athlete. . In short, Logan lost his left arm in a boating accident when he was 13 years old. But this guy isn’t one to just “survive” but thrive. He currently holds the World Record...
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