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news

  1. LIFEAID Beverage Co. Launches New Zero-Sugar Version of FOCUSAID

    LIFEAID Beverage Co. Launches New Zero-Sugar Version of FOCUSAID
    BevNet Press Release  Mar. 11, 2020 at 3:05 pm SANTA CRUZ, Calif.— LIFEAID Beverage Co. introduces yet another innovation with the launch of FOCUSAID ZERO SUGAR—a naturally sugar-free version of one of the beverage brand’s most popular drinks, FOCUSAID. While FOCUSAID ZERO SUGAR contains the same proprietary blend of nootropics and 100mg of natural caffeine, it is sweetened with monk fruit (instead...
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  2. HindeSight #32: Q&A with 'The Fittest Doc'—Are You at Risk for Coronavirus? (Plus 29 Immunity Boosting Recipes!)

    . 29 Healthy Recipes to Boost Your Immunity Eating Well shares some delicious & healthy recipes—that are also quick and easy—to help keep your immune system firing on all cylinders right now. Read the full article now. . 'Fittest Doc' Answers the Question: Are You at Risk for Coronavirus? Special guest Dr. Nick, MD—the "Fittest Doc"—sits down with Aaron Hinde...
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  3. Us Weekly: This Immunity-Boosting Super-Drink Tastes Just Like Orange Soda

    Us Weekly: This Immunity-Boosting Super-Drink Tastes Just Like Orange Soda
    Original article posted in Us Weekly by Suzy Forman Staying healthy is basically a full-time job, and we have to admit, we’re not always earning the coveted Employee of the Month award. We put in some real effort when we can, but we really just need a vacation — and this sadly isn’t the type of job that lets us...
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  4. Golf-Pro Scott Stallings' Life-Changing Transformation

    Golf-Pro Scott Stallings' Life-Changing Transformation
    Source: PGA Tour video | April 2019 After being diagnosed with chronic fatigue in 2015, GOLFERAID athlete Scott Stallings changed his lifestyle. With two top-10s and a third-place finish in the 2019 AT&T Pebble Beach Pro-Am, Stallings is looking to earn his fourth career victory at the Valero Texas Open. WATCH THE VIDEO HERE. "The only time I really truly...
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  5. Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief

    Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief
    Original post from 10News on January 9, 2020 (KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires — enter the Koala Challenge. The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench. An employee for the...
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  6. LIFEAID Red Cross Settlement Agreement

    "We recently became aware that a segment of our branding was infringing on the registered trademarks of the Red Cross. In an effort to avoid confusion, we have entered into an agreement to phase out all the products and collateral in question. We would like to thank the Red Cross for working with us through this process." —LIFEAID Beverage Co.
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  7. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star

    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  8. Beverage Business Insider: LIFEAID Beverage Co. Enters Hemp Space in 2019

    Beverage Business Insider: LIFEAID Beverage Co. Enters Hemp Space in 2019
    > > > Live well.
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  9. Death by Diet Soda?

    Death by Diet Soda?
    Original article published on Sept. 6, 2019 | Written by: Andrew Jacobs | The New York Times A new study that links artificially sweetened beverages to premature death is prompting public angst. Some scientists say it has significant flaws. Does guzzling diet soda lead to an early demise? There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after...
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  10. Day 1 of Team & Individual Event Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)

    Day 1 of Team & Individual Event Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)
    After this past year of being in the dark as to what the new season's format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here's your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition! EVENT ANNOUNCEMENT This morning kicked off in Madison, Wisconsin, with Dave...
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