news

  1. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  2. Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    > > > Live well.
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  3. Death by Diet Soda?
    Death by Diet Soda?
    Original article published on Sept. 6, 2019 | Written by: Andrew Jacobs | The New York Times A new study that links artificially sweetened beverages to premature death is prompting public angst. Some scientists say it has significant flaws. Does guzzling diet soda lead to an early demise? There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after...
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  4. Day 1 of Team & Individual Event Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)
    Day 1 of Team & Individual Event Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)
    After this past year of being in the dark as to what the new season's format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here's your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition! EVENT ANNOUNCEMENT This morning kicked off in Madison, Wisconsin, with Dave...
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  5. HindeSight #8: Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD
    . Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD  Many veterans have experienced the side effects of high-caffeine energy drinks in order to stay awake during training and combat. Unfortunately, experts are now saying, "Anything over about 400mg of caffeine a day could lead to insomnia, rapid heartbeat and anxiety." Watch the entire NBC News...
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