Orion Melehan

  1. HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...
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  2. A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  3. HindeSight #16: Nine Lies About Work + 21 Top Destinations for Active and Adventurous Vacations
    Todd Nief's Show: Orion Melehan (LIFEAID) Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of the fitness subculture into more...
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  4. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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  5. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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  6. LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    Source: BevNET.com  | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company...
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