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partnership

  1. FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

    FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
    FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term LIFEAID Beverage Co.'s Recovery Beverage FITAID Continues its Reign as "Official Recovery Beverage" of Spartan, Supporting The Fitness of Millions NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET BOSTON, Feb. 5, 2021 /PRNewswire/ -- FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed...
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  2. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision

    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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