press release

  1. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  2. FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search North Lake Tahoe, CA -- September 12, 2019 -- No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed...
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  3. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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  4. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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