Original article in Us Weekly | By Bernadette Deron | December 2019 PARTY TIME New Year’s Eve is right around the corner, and everyone is getting prepared for the big night! For some, the holiday season may lead to a cocktail or two — which inevitably causes some unpleasant morning-after moments. There are few things worse than waking up with a hangover...

You’ve got a competition coming up and you’re deeply invested in your meal prepping, training schedule and water intake but you’ve also got some intense travel sessions booked. You have all the best intentions of keeping to your training schedule but a few hours of waiting around in the airport and some questionable airplane food later, you’re wondering whether you...

LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...

Original article on Wanderlust.com by Mari Krueger  |  Presented by LIFEAID Beverage Co. Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot. We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the...

A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...

By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability...

You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We're here to help you break down the ABCs of BCAAs! The branched-chain amino acids (BCAAs) are...

Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with...

. The Terminator Disagrees With Having a "Backup Plan" Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea. Watch the video here. . Creating Value in Your Life & Business Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02) Listen to the full...

By Margaret Schlachter | September 4th, 2018 FitAid and its parent company LIFEAID Beverage Co. are celebrating the upcoming Spartan World Championship by giving away an exclusive prize package with partners: Spartan, Assault Fitness and Power Systems. You can enter to win a chance at a prize package worth nearly $10,000! Enter to Win At a prize value of approximately...