recovery
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Why Rest is the Most Important Part of a Tough Workout
Original article on Wanderlust.com by Mari Krueger | Presented by LIFEAID Beverage Co. Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot. We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the... -
HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth
A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery... -
More Than Half of Americans Have Suffered a 'Workout Hangover'
By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability... -
The ABCs of BCAAs
You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We're here to help you break down the ABCs of BCAAs! The branched-chain amino acids (BCAAs) are... -
The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with... -
HindeSight #9: Arnold Schwarzenneger Doesn't Agree With Having a Backup Plan
. The Terminator Disagrees With Having a "Backup Plan" Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea. Watch the video here. . Creating Value in Your Life & Business Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02) Listen to the full... -
FITAID Partners with Spartan for Spartan World Championship Giveaway
By Margaret Schlachter | September 4th, 2018 FitAid and its parent company LIFEAID Beverage Co. are celebrating the upcoming Spartan World Championship by giving away an exclusive prize package with partners: Spartan, Assault Fitness and Power Systems. You can enter to win a chance at a prize package worth nearly $10,000! Enter to Win At a prize value of approximately... -
LIFEAID Announces Permanent Price Reduction to FitAid RX
Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment... -
FITAID: A Spartan Fitness Aid
By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...