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Santa Cruz

  1. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires

    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  2. The Benefits of Sunshine

    The Benefits of Sunshine
    Original article by Santa Cruz CORE  |  April 3, 2019 Sunshine has a bigger impact on health than most would think. Simply going outside and getting some sunshine can boost your mood, energy levels, and immune function. This connection between sunlight and health sheds some light our synergistic relationship with nature. While there is concern over potential damage to the skin and the...
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  3. The Best Workout Playlist & Headphones for Working Out

    The Best Workout Playlist & Headphones for Working Out
    Original blog post by Poly | January 6, 2020  When you’re working out, having the right playlist changes everything, especially if you have the perfect headphones! Working out with music is a great source for motivation and has been shown to boost performance. Read on to see the benefits of listening to music while exercising, how the right headphones make an impact and...
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  4. A Decade of Fueling the Fittest on Earth

    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  5. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products

    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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  6. LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day

    LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...
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  7. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing

    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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  8. LIFEAID Co-Founders to Speak at BevNET Live Summer 2019

    LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    Source: BevNET.com  | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company...
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  9. LIFEAID Targets Commercial and Convenience Business

    LIFEAID Targets Commercial and Convenience Business
    SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states...
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  10. Inc. 5000's Annual (2016) Ranking of the Fastest-Growing Private Companies in America

    LIFEAID Beverage Co. Develops and sells nutritional sports and energy drinks. It's PartyAid is popular at Burning Man. 2016 INC. 5000 RANK: #396 3-Year Growth: 966% 2015 Revenue: $4.4 M Location: Santa Cruz, CA Industry: Food & Beverage Launched: 2011 INC. 5000 HONORS #24 - Top Food & Beverage companies ON THE WEB Web site: lifeaidbevco.com
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