sentinel
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LIFEAID Targets Commercial and Convenience Business
SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states...