Spartan

  1. 6 Photos That Show Why Logan Aldridge is a Total Savage
    6 Photos That Show Why Logan Aldridge is a Total Savage
    Original article posted Oct. 18, 2018 by MORNING CHALK UP If you’re not already familiar with FITAID athlete Logan Aldridge, then read our mini-profile on this unbelievable adaptive athlete. . In short, Logan lost his left arm in a boating accident when he was 13 years old. But this guy isn’t one to just “survive” but thrive. He currently holds the World Record...
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  2. FITAID Partners with Spartan for Spartan World Championship Giveaway
    FITAID Partners with Spartan for Spartan World Championship Giveaway
    By Margaret Schlachter | September 4th, 2018 FitAid and its parent company LIFEAID Beverage Co. are celebrating the upcoming Spartan World Championship by giving away an exclusive prize package with partners: Spartan, Assault Fitness and Power Systems. You can enter to win a chance at a prize package worth nearly $10,000! Enter to Win At a prize value of approximately...
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  3. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  4. FITAID: A Spartan Fitness Aid
    By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...
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