Breaking Brands is a podcast from the unconventional ballers behind LIFEAID, the Functional Beverage Company.
Co-founders Aaron Hinde and Orion Melehan sit down to discuss consumer-packaged goods with special guest entrepreneurs, investors, co-packers, distributors, strategists and more.
Join us as we dive deep into the ins and outs of the CPG industry. Reach out to us if you feel like you have a breaking brand!
You can follow Aaron Hinde (@aaronhinde) and Orion Melehan (@orionmelehan) on Instagram.
All episodes are available on SoundCloud.
Episode 1
Ken Sadowsky is our senior beverages advisor in the US and is playing a critical role in identifying promising trends and early concepts in the US beverages market.
Episode 2
Flipp Chebotareva as Chief Operating Officer and Managing Partner of Cambridge Companies SPG, Filipp oversees all daily operations, develops and maintains strategic partnerships, handles special situations and drives initiative for organizational growth.
Polina Chebotareva is an innovative pioneer with a comprehensive background in business, economics, strategic opportunity investments and venture capital transactions.
Episode 3
Brady is a visionary, a great leader, and an even better father. Brady’s passion for cannabis and hemp began when he found greater relief from his Tourette Syndrome using cannabis than the many pharmaceuticals he would have been prescribed throughout his life.
Episode 4
Peter Meehan spent more than a decade as the (now former) CEO and Co-Founder of Newman's Own Organics. Meehan's experience in the industry offers a gold mine of valuable insights into running a successful brand as well as being a part of the wild world of co-packing.
Episode 5
Josh Wilbur is a local surfer from Santa Cruz who is making waves as an entrepreneur. The founder of Steeped Coffee, Wilbur is on a mission to replace the K-Cup machine in your kitchen with his new, patented coffee steeping system.
