PRIVACY POLICY
This privacy notice discloses the privacy practices for www.lifeaidbevco.com. This privacy notice applies solely to information collected by this web site, and will advise you of the following:
- What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
- The use of cookies for personalization and ad-targeting.
- What choices are available to you regarding the use of your data.
- The security procedures in place to protect the misuse of your information.
- How you can correct any inaccuracies in the information.
Personal Information Collection, Use, and Sharing
We are the sole owners of the personal information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization.
Unless you ask us not to, we may use your information to contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.
Your Access to and Control Over Personally Identifiable Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
Use of Cookies
Cookies are small data files that are served by us or third party services and are stored on your device. Our site uses cookies dropped by us or third parties for a variety of purposes that include: operating and personalizing the website, enabling tracking of referral transactions through FriendBuy, and targeting our ads to you on other websites through ad networks like AdRoll.
Your Choice to Opt-Out of Targeted Ads
- You can opt-out of our tracking your online activity for targeted advertising purposes (Do Not Track): We respond to “do not track” or “DNT” signals sent from your browser. If our website receives a DNT signal, during that visit, we will not link data we collect to your browser identifier so that new data collected about you will not be used by us for targeted advertising purposes, but older data collected about you may still be used.
- You can opt-out of receiving targeted ads served by our ad companies, and other ad companies: Our ad-serving partners are members of the Network Advertising Initiative (NAI). You may use the NAI opt out tool here, which will allow you to opt out of seeing targeted ads from us and from other NAI approved member companies.
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We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners, via the DAA website here.
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Alternatively, if you have opted in to receiving SMS messages, you agree to receive informational messages (delivery reminders, account notifications, etc.) from LifeAid Beverage Company. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at support@lifeaidbevco.com. You can opt out at any time by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE or by emailing us at support@lifeaidbevco.com.
We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices website.
Please note that when using the ad industry opt-out tools described above:
- If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by our ad partners for the purpose of targeting ads to you.
- If you use multiple browsers or devices you may need to execute this opt out on each browser or device. Other ad companies’ opt-outs may function differently than our own.
California Consumer Protection Act (CCPA)
California residents: to learn more about, or to exercise your rights under the CCPA, please click here.
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (e.g. credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (e.g. billing or customer service) are granted access to personally identifiable information. The computers and servers in which we store personally identifiable information are kept in a secure environment.
Links
This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Surveys & Contests
From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (e.g. your name and shipping address), and demographic information (e.g. zip code and age). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Registration
In order to create an account, a registration form must be completed. During registration, you will be required to give certain information (e.g. name and email address). This information is used to contact you about the products/services on our site in which you have expressed interest. If you feel inclined, you may also provide demographic information (e.g. gender or age) about yourself, but it is not required.
Orders
We request information from you on our order form. To buy from us, you must provide contact information (e.g. name and shipping address) and financial information (e.g. credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we’ll use the contact information you have provided to reach you.
If you are concerned that we are not adhering to this privacy policy, please contact us immediately via telephone at 888-558-1113 or via email at info@lifeaidbevco.com
Privacy Policy
Last Updated: October 21, 2026
This privacy notice discloses the privacy practices for www.lifeaidbevco.com. This privacy notice applies solely to information collected by this website and will advise you of the following:
- What personally identifiable information is collected from you through the website, how it is used, and with whom it may be shared.
- The use of cookies for personalization and ad targeting.
- What choices are available to you regarding the use of your data.
- The security procedures in place to protect against misuse of your information.
- How you can correct inaccuracies in your information.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where required by law, by sending an email notice to the address associated with your account or by posting a prominent notice on our website.
Personal Information Collection, Use, and Sharing
We collect personal information that you provide directly to us, as well as information collected automatically when you use our website.
We use personal information to provide our products and services, process transactions, communicate with you, operate and improve our website, prevent fraud, comply with legal obligations, and for marketing and advertising purposes as described in this Privacy Policy.
We may disclose personal information to service providers, contractors, advertising and analytics partners, payment processors, fulfillment providers, and other third parties as described in this Privacy Policy. We do not sell personal information for monetary consideration. Certain disclosures for advertising purposes may constitute "sharing" under California law, and California residents may exercise applicable opt-out rights as described below.
Unless you ask us not to, we may use your information to contact you via email in the future to tell you about specials, new products or services, or changes to this Privacy Policy.
Categories of Personal Information We Collect
In the preceding 12 months, we have collected, sold or shared, and disclosed for business purposes the following categories of personal information:
| Category | Examples | Collected | Sold or Shared | Sale/Sharing Recipients | Disclosed for Business Purposes | Business-Purpose Recipients |
|---|---|---|---|---|---|---|
| Identifiers | Name, email, postal address, phone number, IP address, device identifiers, cookie IDs | Yes | Yes | Advertising networks, analytics providers | Yes | Payment processors, fulfillment providers, service providers |
| Customer records | Billing and shipping address, payment information (processed by payment provider) | Yes | No | — | Yes | Payment processors, fulfillment providers, service providers |
| Commercial information | Purchase history, products viewed, cart contents, subscription details | Yes | Yes | Advertising networks, analytics providers | Yes | Service providers |
| Internet or electronic network activity | Browsing history on our site, pages viewed, referring URLs, interactions with advertisements | Yes | Yes | Advertising networks, analytics providers | Yes | Analytics providers, service providers |
| Geolocation data | Approximate location derived from IP address | Yes | Yes | Advertising networks, analytics providers | Yes | Analytics providers, service providers |
| Inferences | Preferences, characteristics, and purchasing tendencies derived from the above | Yes | Yes | Advertising networks | Yes | Service providers |
| Sensitive personal information | Account login credentials (username and password) | Yes | No | — | No | — |
We collect this information from you directly, automatically through cookies and similar technologies, and from third-party partners such as advertising networks and analytics providers.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
| Category | Retention period |
|---|---|
| Account information and credentials | Duration of account, plus up to 3 years after closure |
| Order and transaction records | 7 years (tax and accounting requirements) |
| Marketing contact information | Until you unsubscribe or opt out, plus up to 12 months |
| Website analytics, cookie data, and internet activity | Up to 26 months |
| Geolocation data (IP-derived) | Up to 26 months |
| Inferences | Up to 26 months, or until account closure |
| Customer support correspondence | Up to 3 years |
| Privacy request records | 5 years (legal compliance) |
Your Access to and Control Over Personally Identifiable Information
You may opt out of future contacts from us at any time. To exercise any of the rights below, use our Submit a Privacy Request form, or contact us at privacy@lifeaidbevco.com
You may:
- See what data we have about you, if any.
- Change or correct data we have about you.
- Have us delete data we have about you, subject to applicable legal exceptions.
- Express concerns about our use of your data.
Use of Cookies
Cookies are small data files that are served by us or third-party services and stored on your device. Our site uses cookies placed by us or third parties for a variety of purposes, including operating and personalizing the website, enabling tracking of referral transactions through FriendBuy, and targeting advertisements to you on other websites through advertising networks such as AdRoll.
Cookie consent, privacy preferences, and applicable opt-out signals are managed through our website's privacy-choice tools.
Your Choice to Opt-Out of Targeted Ads
You can opt out of receiving certain targeted advertisements served by our advertising partners and other advertising companies. Our advertising partners may participate in industry opt-out programs such as the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA).
You may also use the privacy-choice controls available on our website to manage applicable advertising and privacy preferences.
We recognize and honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale and sharing of personal information for that browser or device, and, where we are able to associate the signal with an existing account or profile, for that account or profile as well.
If you have opted in to receiving SMS messages, you agree to receive informational messages such as delivery reminders and account notifications from LIFEAID Beverage Company. Message frequency varies. Message and data rates may apply. For help, reply HELP or email support@lifeaidbevco.com. You may opt out at any time by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE, or by emailing support@lifeaidbevco.com.
We also adhere to applicable European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising where relevant.
Please note that when using advertising-industry opt-out tools:
- We may still collect certain information about online activity for operational purposes such as fraud prevention, but it will not be used by participating advertising partners for targeted advertising after an applicable opt-out.
- If you use multiple browsers or devices, you may need to exercise certain preferences separately on each browser or device, depending on the opt-out mechanism used.
California Privacy Rights
California residents have the right to know what personal information we collect, use, disclose, sell, or share; request deletion of personal information; request correction of inaccurate personal information; receive specific pieces of personal information in a portable and, where technically feasible, readily usable format; and opt out of the sale or sharing of personal information.
Submit a Privacy Request
To opt out of the sale or sharing of your personal information, click Do Not Sell or Share My Personal Information in our website footer.
You may also email privacy@lifeaidbevco.com.
After submitting a request through our Privacy Request Form, you will receive a confirmation email containing a reference number you can use to track your request.
Verification. For requests to know, delete, or correct personal information, we may verify your identity before acting. We will request only information reasonably necessary to verify your identity. If you submit a request through an authorized agent with a valid power of attorney under California Probate Code §4000–4465, we will not require separate identity verification from you. Requests to opt out of the sale or sharing of personal information do not require identity verification.
Response Times. We confirm receipt of requests to know, delete, or correct within 10 business days and generally respond within 45 calendar days. If reasonably necessary, we may extend the response period by an additional 45 calendar days and will notify you of the extension and the reason for it.
Requests to opt out of the sale or sharing of personal information are processed as soon as feasibly possible and no later than 15 business days.
Authorized Agents. You may designate an authorized agent to submit a request on your behalf. For requests to know, delete, or correct, we may require proof that you authorized the agent to act for you, and we may require you to verify your identity directly with us unless the agent provides a valid power of attorney. For requests to opt out of sale or sharing, we may require signed written authorization from you but will not require identity verification.
Non-Discrimination. We will not discriminate against you for exercising your California privacy rights, except as permitted by law.
Request a Review. If we deny your request in whole or in part, you may ask us to review the decision using our Request a Review form.
You may also submit a complaint to the California Privacy Protection Agency or the California Attorney General.
Security
Payment information submitted through our website is transmitted securely to our payment service providers. We use reasonable administrative, technical, and physical safeguards designed to protect personal information under our control.
Only employees who need personal information to perform a specific job, such as billing or customer service, are granted access to personally identifiable information. The computers and servers on which we store personally identifiable information are maintained in a secure environment.
Links
This website contains links to other websites. Please be aware that we are not responsible for the content or privacy practices of those websites. We encourage users to be aware when they leave our site and to review the privacy statements of other websites that collect personally identifiable information.
Surveys & Contests
From time to time, our site may request information through surveys or contests. Participation is voluntary, and you may choose whether to participate and disclose the requested information. Information requested may include contact information such as your name and shipping address, and demographic information such as ZIP code and age. Contact information may be used to notify winners and award prizes. Survey information may be used to monitor or improve use of and satisfaction with our site.
Registration
To create an account, you must complete a registration form. During registration, you may be required to provide information such as your name and email address. This information is used to create and administer your account and communicate with you about products or services in which you have expressed interest.
Orders
We request information from you when you place an order. To purchase from us, you must provide contact information such as your name and shipping address and applicable payment information. This information is used for billing purposes, processing and fulfilling orders, and communicating with you if there is a problem with an order. Payment transactions are processed through our payment service providers.
If you believe we are not adhering to this Privacy Policy, please contact us at:privacy@lifeaidbevco.com