Our Story

FITAID was founded in a Santa Cruz gym by friends and co-founders, Orion Melehan and Aaron Hinde, in 2011. Recognizing that traditional sports and energy products are filled with sugar, artificial sweeteners, other junk and empty promises, they believed in a better way to drink. Through their combined passion for products that better aligned with their lifestyles, they created the world's cleanest fitness drinks.

15+
Years in
Business
20+
Delicious
Blends
100M+
Happy
Customers
10K+
Stores
Worldwide
Our Mission
Our core principles guide every decision
we make to Supplement Your Lifestyle®
Commitment to quality

By sourcing premium vitamin blends and working with beverage scientists, trainers, and athletes, we pioneered a line of clean, functional products to disrupt the traditional beverage landscape.

Innovation

Over 15 years, FITAID and its parent company LIFEAID have grown to make over 20 specially-formulated blends in both ready-to-drink and powder forms to fit all life and fitness styles.

Passionate people

The FITAID team is uncompromising in their approach to create and share the power of clean performance products.

Blends for every body

Whether you are looking for recovery, performance, energy, or hydration, there is a FITAID expertly designed to help you reach your fitness goals and Supplement Your Lifestyle®.

Founders’ Favorites
We don’t sell what we don’t drink - here are
a few of Aaron and Orion’s favorite picks.
Aaron’s Pick
Creatine
Juicy Apple
Zero Sugar | Caffeine Free
Aaron’s Pick
Recovery
Citrus Medley
Low Cal | Caffeine Free
Orion’s Pick
Energy
Grape Açaí
Zero Sugar | 200mg Caffeine
Orion’s Pick
Creatine
Unflavored
Creatine Monohydrate from Creapure®