Looking for something good to read on your Recovery Sunday?

Pick up "Shoe Dog"

...or just read this synopsis while sipping an ice-cold FITAID to impress your friends ?

"Shoe Dog" is a memoir written by Phil Knight, the co-founder of Nike. The book chronicles the history of the company, from its early days as Blue Ribbon Sports to its eventual transformation into one of the most recognizable brands in the world.

Knight provides an intimate look into the company's early struggles, including the challenges of importing shoes from Japan, as well as the difficulties of building a brand and a loyal customer base. He also discusses the company's many successes, including the creation of the Air Jordan line and the use of innovative marketing tactics to reach a global audience.

One of the strengths of the book is Knight's honest and introspective writing style. He is candid about the mistakes he made along the way, including his struggles with personal relationships and the intense pressure he felt to succeed. He also offers valuable insights into the business world, including the importance of taking risks and learning from failure.

Another highlight of the book is its vivid descriptions of the many colorful characters that Knight encountered on his journey, from his early business partners to the athletes and celebrities who helped to build the Nike brand.

Overall, "Shoe Dog" is a well-written and engaging memoir that offers a fascinating glimpse into the early days of Nike and the challenges of building a successful business. It is a must-read for anyone interested in the history of the company or in entrepreneurship in general.