Is FITAID aspartame-free?
Yes. All FITAID® products are 100% aspartame-free.
We do not use aspartame in any formulation—ever. Our drinks are sweetened using naturally derived ingredients like organic agave, monk fruit, and stevia, depending on the product.
Is FITAID sucralose-free?
Yes. FITAID is completely sucralose-free.
While sucralose is common in zero-sugar sports drinks, we intentionally avoid it and instead use plant-based sweeteners to achieve clean, balanced flavor without artificial shortcuts.
Why does FITAID avoid artificial sweeteners like aspartame and sucralose?
FITAID avoids artificial sweeteners because they don’t align with our clean-label standards or taste philosophy. Artificial sweeteners are highly processed, often associated with harsh aftertaste, and increasingly avoided by ingredient-conscious consumers.
Our goal is simple: sweeteners should taste clean, feel intentional, and come from recognizable sources.
What sweeteners does FITAID use instead of aspartame and sucralose?
Instead of artificial sweeteners, FITAID uses:
- Organic agave (in select sugar-sweetened products)
- Monk fruit (zero-sugar options)
- Stevia (zero-sugar options)
All are naturally derived and GRAS-recognized.
Are natural sweeteners better than artificial sweeteners?
“Better” depends on priorities—but many consumers prefer natural sweeteners for their clean taste, recognizable sourcing, and transparency. Industry research shows growing demand for beverages that are aspartame-free and sucralose-free, especially in functional and wellness categories.
Do aspartame-free and sucralose-free drinks still taste good?
Yes—when formulated intentionally.
FITAID invests heavily in flavor development to ensure our naturally sweetened drinks are smooth, balanced, and refreshing, without relying on artificial intensity or masking agents.
Are FITAID drinks considered clean label?
Yes. FITAID products are designed to meet clean-label expectations by avoiding artificial sweeteners and prioritizing recognizable, plant-based ingredients wherever possible.
Natural Sweeteners vs. Artificial Sweeteners
What’s the Difference?
| Feature | Natural Sweeteners (FITAID) | Artificial Sweeteners |
|---|---|---|
| Examples | Organic agave, monk fruit, stevia | Aspartame, sucralose, Ace-K |
| Source | Plant-derived | Synthetic / lab-created |
| Processing Level | Minimal to moderate | Highly processed |
| Taste Profile | Clean, balanced | Often sharp or lingering |
| Common in Clean-Label Products | ✅ Yes | ❌ No |
| Aspartame-Free | ✅ Yes | ❌ No |
| Sucralose-Free | ✅ Yes | ❌ No |
| Consumer Perception | Transparent, intentional | Increasingly avoided |
| FITAID Approved | ✅ Yes | ❌ Never |
Why Aspartame-Free & Sucralose-Free Matters
Search trends and consumer research consistently show that people are actively looking for:
- Aspartame-free drinks
- Sucralose-free sports drinks
- Naturally sweetened recovery beverages
- Clean-label functional drinks
FITAID meets those expectations by design—not by reformulating later.
No artificial sweeteners.
No compromises.
Just intentional formulation.