Why FITAID Always Discloses Where Its Caffeine Comes From
Caffeine is one of the most common ingredients in energy drinks—and one of the least clearly explained.
At FITAID®, we believe energy should never be a guessing game. You deserve to know how much caffeine you’re consuming and exactly where it comes from. That’s why FITAID sources caffeine exclusively from green tea and yerba mate and clearly discloses every milligram on the label.
No vague blends.
No unnamed extracts.
No hidden stimulants.
Just fully disclosed, plant-based caffeine by design.
Let’s Talk Caffeine—No Fine Print
Caffeine shows up on millions of labels, but transparency doesn’t always follow.
At FITAID, our approach is simple:
- You should know exactly how much caffeine you’re getting
- You should know the source of that caffeine
- And caffeine should be chosen intentionally—not for convenience
That’s why every FITAID label clearly states both the amount and the botanical source of caffeine used in the product.
If it gives you energy, it should come with answers.
Our Caffeine Sources—By Design
FITAID formulates each energy product with specific plant sources to match its intended use. No one-size-fits-all stimulation.
Green Tea–Derived Caffeine
FITAID Zero Sugar Energy | 200 mg caffeine
FITAID Zero Sugar Energy uses caffeine sourced from green tea, a botanical ingredient that has been consumed globally for centuries.
Why green tea:
- Naturally occurring caffeine from a recognizable plant source
- Widely used in modern beverage formulation
- Clearly identified and disclosed on the label
200 mg caffeine.
Green tea sourced.
Fully disclosed.
Green Tea + Yerba Mate
FOCUSAID® | 100 mg caffeine
FOCUSAID® pairs caffeine from green tea and yerba mate to deliver a more moderate caffeine level, designed for focus-oriented use.
Why this combination:
- Plant-based caffeine from two traditional botanical sources
- Balanced formulation with a lower total caffeine amount
- Designed with intentional use in mind
- No synthetic stimulants
100 mg caffeine.
Two plant sources.
Purpose-driven formulation.
No Hidden Caffeine. Ever.
Many energy drinks list caffeine under vague terms like:
- “Proprietary blend”
- “Energy matrix”
- “Stimulant complex”
These labels can make it difficult to understand how much caffeine you’re consuming or where it comes from.
FITAID doesn’t use proprietary stimulant blends.
Every milligram of caffeine is accounted for.
If it’s in the can, it’s on the label.
Transparency isn’t optional. It’s the standard.
Plant-Based vs. Synthetic Caffeine: Why Source Matters
Caffeine is chemically the same regardless of origin—but how it’s sourced and disclosed differs.
Synthetic caffeine is often:
- Manufactured through industrial processes
- Added as an isolated compound
- Listed without source disclosure
Plant-based caffeine:
- Comes from identifiable botanical sources
- Is extracted from plants like green tea and yerba mate
- Is typically disclosed by source on the label
FITAID chooses plant-based caffeine because it meets our standards for traceability, familiarity, and transparent formulation.
Real plants.
Real sourcing.
No mystery stimulants.
Energy That Feels Intentional
With FITAID, you get:
- Clearly labeled caffeine amounts
- Plant-based sources you recognize
- Energy formulated with purpose—not excess
- A product built around disclosure and trust
What you won’t get:
- Synthetic caffeine
- Hidden stimulant blends
- Undisclosed extracts
- Surprise caffeine stacking
Know your source.
Know your dose.
Choose intentionally.
Why Transparent, Plant-Based Caffeine Matters
U.S. Food & Drug Administration (FDA)
Caffeine should be clearly labeled so consumers can make informed decisions about intake.
Source: FDA Caffeine Guidance
Harvard T.H. Chan School of Public Health
Consumers increasingly seek clarity around caffeine sources and amounts as part of broader ingredient transparency expectations.
Source: Harvard Nutrition Source
Mintel – Energy & Beverage Trends
Transparency around caffeine content and sourcing is a growing priority among energy drink consumers.
Source: Mintel Food & Drink Trends
Aaron Hinde, Co-Founder & President, FITAID
“Caffeine shouldn’t be a guessing game. We source ours from real plants, disclose every milligram, and design energy that feels intentional—not overwhelming.”
Want to Learn More About Caffeine Transparency?
- FDA – Caffeine in Food & Beverages
https://www.fda.gov/food/food-additives-petitions/caffeine-foods - Harvard T.H. Chan – Caffeine & Nutrition
https://www.hsph.harvard.edu/nutritionsource/caffeine - Mintel – Energy Drink Consumer Trends
https://www.mintel.com - IFIC – Understanding Caffeine Sources
https://foodinsight.org
The Bottom Line
Energy doesn’t need to be mysterious.
By using **plant-based caffeine from green tea and yerba mate—and clearly disclosing every milligram—**FITAID delivers energy you can understand, trace, and choose with confidence.
Real energy.
Fully disclosed.
No guessing required.