If you’ve ever looked at an energy drink label and wondered where the caffeine actually comes from, you’re not alone.
Many products list caffeine without identifying its source—or include it within vague “energy blends.” Here’s why that happens, and how FITAID takes a different approach.
What Is an “Energy Blend”?
An energy blend is a proprietary mixture of ingredients that allows brands to group stimulants together without disclosing exact amounts or sources.
While permitted under labeling regulations, energy blends can make it difficult for consumers to understand:
- How much caffeine is present
- Where the caffeine comes from
- How different ingredients interact
Why Some Brands Avoid Disclosure
There are a few reasons caffeine sources may not be listed:
- Synthetic caffeine does not require source identification
- Proprietary blends reduce transparency requirements
- Cost-driven formulations prioritize flexibility
None of these are inherently illegal—but they don’t offer clarity.
FITAID’s Approach to Transparency
FITAID clearly discloses:
- Total caffeine content
- Botanical caffeine source (green tea or yerba mate)
This allows consumers to make informed decisions based on ingredient origin—not assumptions.
Why It Matters
As consumers increasingly seek transparency, clear labeling is becoming a competitive advantage.
Knowing the source of caffeine helps people:
- Understand what they’re consuming
- Compare products accurately
- Choose ingredients that align with their preferences