Why Encapsulated Creatine Changes Everything in Ready-to-Drink Performance
Creatine has long been one of the most researched and widely used ingredients in sports nutrition. Traditionally, it has been delivered as a powder—mixed fresh with water and consumed immediately.
But beverages present a different challenge.
FITAID Creatine Drink (formerly known as FITAID RX) uses CreaBev®, an encapsulated creatine technology designed specifically for ready-to-drink (RTD) beverages. This approach helps preserve quality, stability, and taste—without compromising formulation integrity.
This is what innovation looks like in a can.
So… What Is CreaBev®?
CreaBev® is a beverage-optimized, encapsulated form of creatine monohydrate developed for liquid applications.
In simple terms:
- It’s creatine designed specifically for beverages
- Each creatine particle is protected inside a microscopic coating
- This helps maintain stability, consistency, and taste in liquid formats
Traditional creatine performs well in dry powders, but liquid beverages require a different level of formulation precision. Without protection, creatine can be sensitive to long-term exposure to water.
That’s where encapsulation comes in.
Powder creatine wasn’t built for cans. CreaBev® was.
Why Creatine Needs Special Treatment in Beverages
Creatine is a well-studied ingredient—but it is also chemically sensitive in aqueous (liquid) environments.
Without specialized formulation, creatine in beverages may:
- Degrade over time
- Affect flavor and mouthfeel
- Create sediment or texture inconsistencies
- Deliver variable performance across shelf life
Encapsulation technology is used in food and beverage science to help address these challenges.
Encapsulation helps:
- Protect creatine during processing and storage
- Support improved stability in liquid formats
- Deliver a smoother, cleaner drinking experience
- Maintain formulation integrity from fill to finish
This is why encapsulated creatine is increasingly viewed as a necessary evolution for RTD performance beverages.
Why FITAID Uses CreaBev®
At FITAID, innovation isn’t about adding more ingredients—it’s about making ingredients work better in real-world formats.
FITAID Creatine Drink (formerly FITAID RX) uses CreaBev® because:
- It aligns with FITAID’s ready-to-drink expertise
- It supports long-term quality and consistency
- It allows creatine delivery without sacrificing taste
- It reflects a commitment to formulation science over shortcuts
This is not the easiest way to add creatine to a beverage.
It’s the right way.
If it doesn’t perform in a can, it doesn’t make the cut.
What You’ll Notice When You Drink It
Encapsulated creatine isn’t something you see—it’s something you experience.
Using CreaBev® helps ensure:
- Smooth, consistent texture
- Clean flavor without bitterness
- No gritty mouthfeel or sediment
- A beverage designed to stay stable over time
It’s creatine engineered for how people actually consume functional beverages—not how powders behave in a shaker bottle.
No grit.
No weird taste.
Just thoughtful formulation.
Why This Is Real Innovation
Encapsulation isn’t flashy—but it’s transformative.
CreaBev® represents:
- A shift from powder-first thinking to beverage-first design
- A commitment to formulation science over convenience
- An investment in quality most consumers never see—but feel
This is how FITAID continues to push the functional beverage category forward: not louder, but smarter.
The best innovations don’t shout. They work.
Why Encapsulated Creatine Matters, According to Experts
Journal of the International Society of Sports Nutrition (JISSN)
Creatine stability and formulation considerations are critical when incorporated into liquid products, requiring specialized approaches to ensure quality and consistency.
Source: JISSN – Creatine Formulation Research
Institute of Food Technologists (IFT), Food Technology Magazine
Encapsulation technologies are increasingly used in functional beverages to protect sensitive ingredients and improve shelf-life performance.
Source: IFT
Beverage Industry Journal
Ingredient encapsulation allows functional beverages to maintain flavor integrity while delivering active ingredients more consistently.
Source: Beverage Industry Publications
Aaron Hinde, Co-Founder & President, FITAID
“CreaBev® allows us to do what most brands can’t—deliver creatine in a ready-to-drink format without compromising taste, quality, or consistency. That’s real innovation.”
Want to Learn More About Encapsulation?
For those interested in the science behind beverage formulation and encapsulated ingredients, these resources provide deeper context:
- Journal of the International Society of Sports Nutrition – Creatine Research
https://jissn.biomedcentral.com - Institute of Food Technologists – Encapsulation in Beverages
https://www.ift.org - Beverage Industry – Functional Beverage Formulation
https://www.bevindustry.com - Scientific Reviews on Ingredient Encapsulation
https://www.sciencedirect.com
Built for Beverages. Backed by Science.
FITAID Creatine Drink—formerly FITAID RX—represents a new chapter in how creatine is delivered. Not as a workaround. Not as a compromise.
But as a beverage-first innovation, built with intention from the inside out.