What’s Changed? The Standard. Not the Soul.
We’re transitioning all FITAID® drinks to Nutrition Facts panels using GRAS ingredients—a move that reflects our ongoing commitment to premium quality, transparency, and best-in-class formulation.
What this update represents:
- Nutrition Facts Panels
- GRAS Ingredients
- Elevated Supplier Standards
- The Same Performance You Trust
This isn’t a reinvention.
It’s an elevation.
What Does “GRAS” Actually Mean?
GRAS stands for Generally Recognized As Safe.
In simple terms, it means an ingredient has been widely studied, reviewed by qualified experts, and shown to be safe for its intended use in food and beverages. GRAS ingredients meet a higher bar for scientific consensus, documentation, and transparency.
These ingredients aren’t new or experimental. They’re trusted, well-understood, and supported by decades of data.
GRAS isn’t about cutting corners. It’s about choosing ingredients that stand up to scrutiny.
Why This Matters (A Lot)
Choosing GRAS ingredients isn’t the easy route—it’s the intentional one.
It means committing to:
- Stricter ingredient sourcing
- More rigorous supplier vetting
- Clearer standards for quality and consistency
- Strong alignment with food-grade excellence
GRAS ingredients allow for broader inclusion, more refined formulations, and long-term innovation—without compromising safety or integrity.
What that unlocks:
- Higher sourcing standards
- Deeper ingredient traceability
- Built-for-scale formulas without cutting quality
- Products designed for long-term trust
Why We’re Making This Move
At FITAID, standing still has never been our thing.
This transition reflects who we are and how we operate:
- We innovate relentlessly
- We push premium further
- We raise standards before we’re asked to
Moving to Nutrition Facts panels with GRAS ingredients allows us to hold ourselves to the highest possible bar—not just in formulation, but in accountability.
This isn’t about changing who we are.
It’s about becoming even more of it.
We don’t wait for the industry to catch up. We lead.
What Stays the Same (and What Gets Even Better)
The FITAID you know and love isn’t going anywhere.
What stays the same:
- Performance-driven blends
- Functional, purposeful formulations
- A clean, intentional ingredient philosophy
What gets even better:
- More refined taste profiles
- Even tighter ingredient standards
- Food-grade excellence across the board
- Expanded testing and quality controls
Same mission.
Same energy.
Even higher standards.
Why This Is a Big Win—for You
This shift isn’t about compliance.
It’s about confidence.
Confidence in what’s inside your can.
Confidence in how it’s made.
Confidence in the brand you trust to support your training, recovery, and everyday performance.
GRAS ingredients allow us to build cleaner, more scalable, more transparent products—without sacrificing what makes FITAID, FITAID.
Higher standards feel better.
And they taste better, too.
Why GRAS Matters—According to the Experts
Food Safety & Nutrition Science
GRAS ingredients are evaluated using publicly available scientific evidence and expert consensus, creating a higher level of transparency and trust in food and beverage formulation.
Source: U.S. Food & Drug Administration (FDA)
Ingredient Quality & Manufacturing
GRAS standards encourage manufacturers to work with suppliers that meet stronger documentation, traceability, and quality assurance requirements—raising the overall bar for product integrity.
Source: Institute of Food Technologists (IFT)
Consumer Trust & Labeling
Clear labeling and GRAS-based formulations help consumers better understand what they’re consuming and why it meets established safety standards.
Source: FDA Nutrition & Labeling Guidance
Aaron Hinde, Co-Founder & President, FITAID
“At FITAID, GRAS isn’t a checkbox—it’s a commitment. This move allows us to deliver the same performance our community expects, while holding ourselves to the highest food-grade standards possible.”
Want to Dig Deeper?
If you’d like to learn more about GRAS standards and food-grade labeling, these resources are a great place to start:
- U.S. Food & Drug Administration – Generally Recognized as Safe (GRAS)
https://www.fda.gov/food/food-ingredients-packaging/generally-recognized-safe-gras - FDA Guidance on GRAS Substances
https://www.fda.gov/regulatory-information/search-fda-guidance-documents - Institute of Food Technologists – Ingredient Safety & Standards
https://www.ift.org - FDA Nutrition Facts Label Overview
https://www.fda.gov/food/nutrition-education-resources-materials