The Evolution of Performance
FITAID is leveling up. We’re moving to the GRAS Gold Standard—bringing you the same recovery you love with even higher standards of quality and transparency.
GRAS: The “Gold Standard” of Safety
In the world of wellness, GRAS stands for Generally Recognized As Safe. It’s a designation by the FDA that means an ingredient has been rigorously vetted by qualified experts and proven safe for everyday consumption.
Why this matters
While many supplements operate in a regulatory gray area, GRAS ingredients are held to the highest safety bar in the food and beverage industry. By switching to a 100% GRAS formula, FITAID is moving from the supplement shelf to the premium functional beverage category.
Think of it as moving from “probably fine” to “proven elite.”
Innovation Never Rests
At FITAID, we don’t follow trends—we set them. We’re transitioning to Nutrition Facts panels because we believe your recovery should be as clean, transparent, and trustworthy as your everyday diet.
What went into the switch:
Unmatched Purity
Every supplier, every ingredient, every milligram—vetted to meet the strictest safety and quality protocols.
Global Accessibility
This update allows FITAID to be enjoyed everywhere—from local gyms to major retailers and international markets—without the restrictions often placed on supplements.
Transparency First
You deserve to know exactly what’s in your can. Our new labels offer ultimate peace of mind.
Same FITAID Soul. Brand New Standards.
Relax—the FITAID you know and love isn’t going anywhere. This update simply makes it better.
What you’ll notice:
Better Taste & Solubility
GRAS-certified ingredients are often more refined, delivering a smoother, crisper finish.
Highest Testing Standards
Every batch is screened under elevated food-grade requirements.
Total Inclusion
Whether you’re a pro athlete, weekend warrior, or busy parent, FITAID is now classified as a functional food—designed for daily life.
The Expert Take
Aaron Hinde | Co-Founder & President, FITAID
“From day one, our mission was to disrupt sugary energy drinks with something functional and clean. Moving to a 100% GRAS-certified Nutrition Facts panel closes the gap between ‘supplement’ and ‘staple.’ This isn’t just a label change—it’s our commitment to being the highest-quality functional beverage on the planet.”
Dr. Sarah Jenkins, RD | Performance Nutritionist
“The transition to GRAS ingredients is a massive win for consumers. It provides a level of toxicological certainty the supplement industry often lacks. I can now recommend FITAID to elite athletes with confidence in its safety profile.”
Mathew “The Machine” Miller | Professional CrossFit Athlete
“I care about everything I put in my body. Seeing FITAID move to a Nutrition Facts panel tells me they’re investing in the highest-grade ingredients—not shortcuts.”
Marcus Thorne | Global Retail Director
“This move removes the ‘supplement’ stigma and places FITAID exactly where it belongs—as a premium, healthy alternative to sodas and sports drinks worldwide.”
The Science of Safety
Want to go deeper? Start here:
- FDA: Understanding the GRAS Inventory
- Nutrition Facts vs. Supplement Facts: What’s the Difference?
- FITAID Quality Control Standards & Testing Protocols
Inside the Innovation Lab: How We Did It
The “Unicorn” Formula
Harder to make. Easier to drink.
Most companies rely on synthetic ingredients because they’re cheap, shelf-stable, and easy to flavor. Using GRAS, plant-based sweeteners and botanical caffeine is harder—but it’s a challenge we embraced.
Cold Filtration
Plant extracts like Green Tea and Yerba Mate are processed without high heat to preserve their natural polyphenols.
Precision Blending
Reformulating to GRAS meant starting from scratch to ensure better-for-you actually tastes better.
We didn’t just change the label. We evolved the liquid.
Safe for the Stadium. Safe for the Street.
For athletes, this update is a game-changer. Moving to GRAS and Nutrition Facts eliminates the “supplement mystery.”
Zero Banned Substances
Ingredients are vetted to prevent contaminants or false positives.
WADA-Conscious Formulation
Standardized botanical sources mean confidence under the strictest testing conditions.
Verified Standards Include:
✔ Non-GMO
✔ Gluten-Free
✔ Vegan
✔ Banned-Substance Tested
The Gold Standard, Defined
This isn’t about compliance.
It’s about leadership.
It’s about raising the bar for what a functional beverage should be.
Welcome to the next evolution of FITAID.