IN THE NEWS

This week we want to turn the spotlight to our incredible FITAID athletes hitting the competition floor. They’re ready to compete and take on the ultimate test of strength, stamina, and mental grit. These athletes have been prepping, training, and recovering with FITAID all year long, and are ready to take the main stage in Madison! This lineup is bringing...

  Let’s go girls *queue Shania Twain* ♪   FITAID CrossFit Athlete, Gabi Migala pulls her weight in leveling the playing field for men & women at the 2023 Berlin SemiFinals   The fitness industry is undergoing a remarkable transformation as there's been a significant rise in the participation and empowerment of women. Historically, there have been gender disparities within...

FITAID Energy® Disrupts So-Called Clean Energy Drink Market   The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry.   Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original...

LIFEAID Beverage Co. Focuses on Australian Fitness Communities Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- This month, LIFEAID Beverage Co., a North American producer of acclaimed functional beverages focused on nutrition...

Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...

Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even the best tattoo artists can fail in...

In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below. Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com References: lifeaidbevco & bevnet LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More LIFEAID Beverage Co. launched a new line of single-serve vitamin...

Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...

Results from a recent One Poll survey, published in a New York Post article on June 26, 2020 One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research. A survey of 2,000 Americans who exercise at least twice a week surveyed respondents on their attitudes toward gyms in the...

Original post from 10News on January 9, 2020 (KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires — enter the Koala Challenge. The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench. An employee for the...