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LIFEAID Beverage Co. Blog

  1. HindeSight #7: Forging Greatness — Help Hunter McIntyre Secure Wildcard Spot at 2019 CrossFit Games

    Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games  Follow Hunter's journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames! Visit the website here. . The Deeper Side of Coaching As the...
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  2. HindeSight #6: How to Use Nootropics to Feel More Like Yourself (Plus, How to Manage Your Ego & Live Longer!)

    . FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket For Redemption at the 2019 Reebok CrossFit Games After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. She's back and stronger than ever! Read the full article here. . . How to Use Nootropics...
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  3. FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games

    FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...
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  4. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing

    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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  5. HindeSight #5: The #1 Key to Getting Your Team Noticed

    . ENTREPRENEURSHIP: "It’s like a man riding a lion. People look at him and think: This person’s really got it together! This person’s brave. And the person riding the lion is thinking: How the hell did I get on a lion, and how do I keep from getting eaten?” —Toby Thomas, CEO of EnSite Solutions, The Psychological Price of Entrepreneurship...
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  6. "Million Dollar Mile" to Feature FITAID Athletes

    "Million Dollar Mile" to Feature FITAID Athletes
    What's the Million Dollar Mile? In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs. The Defenders are...
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  7. LIFEAID Co-Founders to Speak at BevNET Live Summer 2019

    LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    Source: BevNET.com  | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company...
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  8. HindeSight #4: Discover How a Side Hustle Became a $100M Brand + How Big Tobacco Hooked Children on Sugary Drinks

    Is it better to do the right thing and fail or is it better to do the wrong thing and succeed? . How Does a Side Hustle Become a $100M Brand? Ask the CEO of Kodiak Cakes CEO Joel Clark will be the first to admit that entrepreneurship isn’t a part-time job. There were struggles, late nights and more than a...
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  9. Exclusive "Feed Me Fuel Me" Interview with Aaron Hinde (Podcast Ep. 38)

    Exclusive "Feed Me Fuel Me" Interview with Aaron Hinde (Podcast Ep. 38)
    Original podcast aired on "Feed Me Fuel Me" | March 17, 2017 We’re excited to expose the elephant with Aaron Hinde (@aaronhinde), owner of LIFEAID Beverage Company and FitAid (@lifeaidbevco & @fitaid). No doubt, one of the most enlightened individuals to join us on the Feed Me Fuel Me podcast. Aaron shares with us his journey from successful practitioner and...
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  10. How Big Tobacco Hooked Children on Sugary Drinks

    How Big Tobacco Hooked Children on Sugary Drinks
    Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big...
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