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LIFEAID Beverage Co. Blog

  1. We Are LIFEAID

    We Are LIFEAID
      September is always one of the nicest months of the year in Northern California. The tourists are gone, the weather is fantastic and it’s hard not to enjoy the bounty NorCal has to offer. The start of Indian summer brings along with it our annual LIFEAID company retreat. This is an incredible opportunity for our entire team to come...
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  2. REVIEW: GolferAid Performance Drink

    REVIEW: GolferAid Performance Drink
    Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...
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  3. LIFEAID Launches Immunity Line

    LIFEAID Launches Immunity Line
    By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAid is the latest product from...
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  4. FITAID Partners with Spartan for Spartan World Championship Giveaway

    FITAID Partners with Spartan for Spartan World Championship Giveaway
    By Margaret Schlachter | September 4th, 2018 FitAid and its parent company LIFEAID Beverage Co. are celebrating the upcoming Spartan World Championship by giving away an exclusive prize package with partners: Spartan, Assault Fitness and Power Systems. You can enter to win a chance at a prize package worth nearly $10,000! Enter to Win At a prize value of approximately...
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  5. PRODUCT REVIEW: Hear What Gym Owners Have to Say About FITAID

    PRODUCT REVIEW: Hear What Gym Owners Have to Say About FITAID
    "Titan CrossFit loves FITAID! We purchased the 10-case promotional deal which included a FREE fridge. After only 45 days, we are reordering! Many of our athletes miss the carbonation of a soft drink, FITAID fills that void and tastes great. Not to mention it is loaded with great supplements. The only problem is I keep drinking the profit! One request...
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  6. LIFEAID Announces Permanent Price Reduction to FitAid RX

    LIFEAID Announces Permanent Price Reduction to FitAid RX
    Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...
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  7. FocusAid Partners with Loot Crate for Gamers Outreach

    Press Release Jul. 23, 2018 at 2:30 pm LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate. Founded in 2007, Gamer’s Outreach provides equipment, technology and software to...
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  8. This CrossFit Trainer Lost His Left Arm at 13—And Can Deadlift 500 Pounds

    This CrossFit Trainer Lost His Left Arm at 13—And Can Deadlift 500 Pounds
    Article by Emily Abbate of MEN'S HEALTH on July 9, 2018 You don’t need to have both arms to live an outstanding life, and Logan Aldridge almost prefers it this way now. “I love being different,” says the 27-year-old. “I love being the guy with one arm.” Life changed forever for Aldridge at age 13 after a day wakeboarding on Lake Gaston...
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  9. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth

    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  10. FITAID: A Spartan Fitness Aid

    By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...
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