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IN THE NEWS

  1. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires

    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  2. The 15 Best Snacks for a Long Tattoo Session

    The 15 Best Snacks for a Long Tattoo Session
    Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even the best tattoo artists can fail in...
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  3. New FITAID GO! Makes Top-10 on List of Drinking Trends in July

    New FITAID GO! Makes Top-10 on List of Drinking Trends in July
    In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below. Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com References: lifeaidbevco & bevnet LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More LIFEAID Beverage Co. launched a new line of single-serve vitamin...
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  4. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures

    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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  5. Survey Reveals Gyms Will Never Be the Same After Coronavirus

    Survey Reveals Gyms Will Never Be the Same After Coronavirus
    Results from a recent One Poll survey, published in a New York Post article on June 26, 2020 One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research. A survey of 2,000 Americans who exercise at least twice a week surveyed respondents on their attitudes toward gyms in the...
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  6. LIFEAID Beverage Co. Launches New Zero-Sugar Version of FOCUSAID

    LIFEAID Beverage Co. Launches New Zero-Sugar Version of FOCUSAID
    BevNet Press Release  Mar. 11, 2020 at 3:05 pm SANTA CRUZ, Calif.— LIFEAID Beverage Co. introduces yet another innovation with the launch of FOCUSAID ZERO SUGAR—a naturally sugar-free version of one of the beverage brand’s most popular drinks, FOCUSAID. While FOCUSAID ZERO SUGAR contains the same proprietary blend of nootropics and 100mg of natural caffeine, it is sweetened with monk fruit (instead...
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  7. Us Weekly: This Immunity-Boosting Super-Drink Tastes Just Like Orange Soda

    Us Weekly: This Immunity-Boosting Super-Drink Tastes Just Like Orange Soda
    Original article posted in Us Weekly by Suzy Forman Staying healthy is basically a full-time job, and we have to admit, we’re not always earning the coveted Employee of the Month award. We put in some real effort when we can, but we really just need a vacation — and this sadly isn’t the type of job that lets us...
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  8. Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief

    Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief
    Original post from 10News on January 9, 2020 (KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires — enter the Koala Challenge. The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench. An employee for the...
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  9. LIFEAID Hemp Launches Successfully at E-Commerce in November 2019 — WSJ

    LIFEAID Hemp Launches Successfully at E-Commerce in November 2019 — WSJ
    On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID Hemp entitled  "Cloudy Regulation Slows CBD’s Seep into Food and Drinks."  PHOTO: LIFEAID Beverage Co  Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to...
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  10. What Stresses Out Americans the Most?

    What Stresses Out Americans the Most?
    How Much Money We Spend Each Year on Trying to Feel Less Stressed By SWNS | December 10, 2019 - featured by New York Post Eight in 10 Americans say politics are currently the biggest stressor in their life, according to a new report. A recent poll of 2,000 Americans revealed that 78 percent of respondents say politics is currently stressing them...
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