IN THE NEWS

  1. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  2. Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    > > > Live well.
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  3. FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search North Lake Tahoe, CA -- September 12, 2019 -- No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed...
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  4. A Decade of Fueling the Fittest on Earth
    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  5. Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID
    Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID
    Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind...
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  6. LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    LIFEAID Co-Founder Aaron Hinde Speaks Out Against Highly Caffeinated Drinks Being Marketed to Kids
    In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  
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  7. BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    By: BevNET staff | July 2019 Watch LIFEAID co-founders' BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out...
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  8. BEVNET Gallery: May's New Product Launches
    BEVNET Gallery: May's New Product Launches
    BevNET.com Staff  May. 31, 2019 at 9:00 am Source: BEVNET.com As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the...
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  9. More Than Half of Americans Have Suffered a 'Workout Hangover'
    More Than Half of Americans Have Suffered a 'Workout Hangover'
    By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability...
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  10. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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