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IN THE NEWS

  1. Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief

    Beverage Company FITAID Starts KOALA CHALLENGE to Raise Money for Australia Wildfire Relief
    Original post from 10News on January 9, 2020 (KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires — enter the Koala Challenge. The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench. An employee for the...
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  2. LIFEAID CBD Launches Successfully at E-Commerce in November 2019 — WSJ

    LIFEAID CBD Launches Successfully at E-Commerce in November 2019 — WSJ
    On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID CBD entitled  "Cloudy Regulation Slows CBD’s Seep into Food and Drinks."  PHOTO: LIFEAID Beverage Co  Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to...
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  3. What Stresses Out Americans the Most?

    What Stresses Out Americans the Most?
    How Much Money We Spend Each Year on Trying to Feel Less Stressed By SWNS | December 10, 2019 - featured by New York Post Eight in 10 Americans say politics are currently the biggest stressor in their life, according to a new report. A recent poll of 2,000 Americans revealed that 78 percent of respondents say politics is currently stressing them...
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  4. LIFEAID Wins BevNET Best of 2019 RISING STAR Award

    LIFEAID Wins BevNET Best of 2019 RISING STAR Award
    Source: BevNET LIVE 2019 Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular...
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  5. LIFEAID Red Cross Settlement Agreement

    "We recently became aware that a segment of our branding was infringing on the registered trademarks of the Red Cross. In an effort to avoid confusion, we have entered into an agreement to phase out all the products and collateral in question. We would like to thank the Red Cross for working with us through this process." —LIFEAID Beverage Co.
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  6. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star

    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  7. Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019

    Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    > > > Live well.
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  8. FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"

    FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search North Lake Tahoe, CA -- September 12, 2019 -- No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed...
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  9. A Decade of Fueling the Fittest on Earth

    A Decade of Fueling the Fittest on Earth
    Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago...
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  10. Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID

    Heavy Barbells Debut at the CrossFit Games in One Ton Challenge by FITAID
    Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind...
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