IN THE NEWS

  1. BEVNET Gallery: May's New Product Launches
    BEVNET Gallery: May's New Product Launches
    BevNET.com Staff  May. 31, 2019 at 9:00 am Source: BEVNET.com As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the...
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  2. LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    LIFEAID Beverage Co.® Introduces Two New Performance-Driven Products
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  SANTA CRUZ, Calif., May 14, 2019 -- Just in time for summer heat, outdoor activities and inevitable swimsuit season, LIFEAID Beverage Company is launching FITAID ZERO and FITAID RX ZERO. The two new products are based on FITAID & FITAID RX, the LIFEAID brand's signature recovery blends, longtime staples of passionate amateurs and professional...
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  3. LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    LIFEAID Beverage Co. Supports Triple-Digit Sales Growth at Retail With New Financing
    @BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million...
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  4. LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
    Source: BevNET.com  | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company...
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  5. LIFEAID Targets Commercial and Convenience Business
    LIFEAID Targets Commercial and Convenience Business
    SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states...
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  6. Distribution Roundup: LIFEAID Goes Chainwide in Walmart
    Distribution Roundup: LIFEAID Goes Chainwide in Walmart
      Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores. The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the...
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  7. LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution
    LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution
    SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics. Increased 2019 Distribution at Walmart LIFEAID started selling...
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  8. BevNet Announces IMMUNITYAID Launch at NACS
    BevNet Announces IMMUNITYAID Launch at NACS
    By: BevNet | Dec. 20, 2018 ImmunityAid Support Blend making some buzz on BevNet! On Instagram this Thursday, BevNet posted the above image with the following caption: "@immunityaid is the latest product from @lifeaidbevco, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched at NACS in Vegas this October and is now available in retailers such as Whole...
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  9. LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid
    LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid
    PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018 LIFEAID Beverage Co. has a full slate of activities on tap for 2019, including overt push into energy drink occasions via tweak to FocusAid! The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S. Co-founded by Aaron Hinde and Orion Melehan in Santa Cruz...
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  10. REVIEW: GolferAid Performance Drink
    REVIEW: GolferAid Performance Drink
    Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...
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