How a Side Hustle Became a $100M Brand
"Using child-tested flavors, cartoon characters, branded toys and millions of dollars in advertising, the companies cultivated loyalty to sugar-laden products that health experts said had greatly contributed to the nation’s obesity crisis."Read the full article in The New York Times here.
"I say if your knees aren't green by the end of the day, you ought to seriously reexamine your life."
—Bill Watterson Calvin & Hobbes
Ryan Holiday's Wall Street Journal, USA Today, and international bestseller draws on a vast array of stories and examples—from literature to philosophy to history—who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.