LIFEAID Launches Immunity Line
By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAid is the latest product from LIFEAID Beverage Company, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched today at the National Association of Convenience Stores (NACS) Show 2018 in Las Vegas, running Oct. 8-10 and will soon be available in about 2,000 stores nationwide, including Whole Foods, H-E-B, Vitamin Shoppe and GNC. Speaking with BevNET, co-founder and CEO Orion Melehan said the new line fills a consumer need for immunity-based beverages, and will also ideally help the company to maintain velocity during the winter when beverage sales drop but colds and flus rise. “We’re launching ImmunityAid at NACS because we believe the consumer really is going to resonate with the product in the immediate consumption channel where they can grab and go the product for its immediate intended use occasion,” Melehan said. “On the road map we think a lot of growth [for the company] is going to come from the convenience channel.” Melehan said that when speaking with convenience buyers there is an increased focus on c-stores building out functional sets, separate from the existing sports and energy drink sets, and LIFEAID sees this movement as a chance to become a leader in the space. Made with a blend of A,C, and D vitamins, zinc, turmeric, ginger root, chamomile, astragalus, and echinacea, ImmunityAid is labelled as a dietary supplement and contains 45 calories per 12 oz. can. It will retail for $2.99 per can. “Think of it like Emergen-C on steroids,” said co-founder and president Aaron Hinde. “It’s everything that people would normally be taking during cold and flu season during the winter, or while travelling, to keep their immune system firing on all cylinders. And it’s not just pixie dust in there, we have a very efficacious dose of those key nutrients with a great flavor profile.” According to Hinde, the company received feedback from consumers and from buyers at some of its top retail partners, including Whole Foods and H-E-B, to develop the new line. He added that nearly three-quarters of U.S. consumers currently take some form of nutritional and wellness supplements, and the company believes ImmunityAid could quickly become the “number two or three” top selling SKU across the brand’s product portfolio. “One of our biggest criticisms in our early days was that we were way too niche as a company, but we always had this vision of LIFEAID being a very functional beverage company with different products for different needs and having solutions for those consumer needs,” Hinde said. “Now that platform is really being built out.”

For information about all of the LIFEAID Beverage Co. clean, unique blends, their health benefits, or to shop the lineup of refreshing blends visit LIFEAIDBevCo.com.