Dieters looking to stick to their New Year's resolutions need look no further than their local Chipotle.
The burrito restaurant introduced a collection of "lifestyle bowls" earlier this week, available exclusively through its mobile app and website. The new offerings use the same ingredients that Chipotle has always offered, but are catered to folks adhering to the popular keto, paleo, Whole30 and other protein-rich diet plans.
The online-only availability of these meals is a strategic move by the company to coax more customers to order digitally, since average checks of digital orders tend to be higher than orders placed at the restaurant.
The bowls are a bit pricier than a traditional bowl as they all contain guacamole or double the meat, both extra charges at the chain. Without add-ons, salads and bowls cost between $7.60 and $8.60, as priced at a New Jersey Chipotle restaurant. In comparison, these lifestyle bowls run from $10.30 to $11.15.
The appeal of the bowls is that dieters don't need to build their own or try and figure out what items fit their diet plan, Chipotle does it for them.
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