BEVNET Gallery: May's New Product Launches
As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.
Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.
Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.
Natalie's Orchid Island Juice Co.
Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.
Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.
Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.
Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.
CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.
Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.
Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.