We've all been there: capping off the weekend with friends and family or celebrating a win on Super Bowl Sunday, only to wake up with a terrible hangover to start a long work week. What you might not know is that alcohol consumption interferes with natural brain activity during sleep — to say nothing of those late-night emergency trips to...

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market Global Functional Beverage company, LIFEAID, introduces a sleep aid and first product in portfolio to be served hot or cold NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 16:00 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- LIFEAID Beverage Co., a leader in functional beverages sold in both can and...

LIFEAID Beverage Co. Focuses on Australian Fitness Communities Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- This month, LIFEAID Beverage Co., a North American producer of acclaimed functional beverages focused on nutrition...

Mom Life: Keeping Active (and Sane!) During a Pandemic 2020 and 2021 have been some of the most trying years for everyone, but I think most parents can especially relate to how life-rocking this last year has been. Whether you’ve navigated pregnancy/postpartum in a way you completely didn’t expect, had to add “teacher” to your resume as your children took...

LIFEAID Beverage Co. Renews Official Partnership With CrossFit Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness® NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ -- LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with...

Exercise Together! Daily movement can be a vital part of our daily routine. For some, it’s about remaining grounded and focused through following a program and spending time with yourself. For others, it can be about reaching fitness goals and maintaining a healthy lifestyle. Being a mom can sometimes feel like you have to put your own desires on the...

The winter holidays are over, daylight is in short supply and some of our littles are still doing virtual school and that combination, mommas, might find you flagging. This is the perfect time to begin looking inward and providing ourselves with the self-care we so desperately need during this time of year.   Self-care looks different for everyone. Some love...

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term LIFEAID Beverage Co.'s Recovery Beverage FITAID Continues its Reign as "Official Recovery Beverage" of Spartan, Supporting The Fitness of Millions NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET BOSTON, Feb. 5, 2021 /PRNewswire/ -- FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed...

LIFEAID Beverage Co. begins 2021 with a new marketing relationship with USA Weightlifting (USAW), the national governing body for the Olympic sport of weightlifting. The relationship runs through the end of 2022, and adds another respected sports and fitness authority to the LIFEAID brand's impressive roster of health and fitness marketing partners.

Something you should know about the LIFEAID team is that we are big readers. Maybe it's because our Co-Founder, Aaron is always sharing wisdom from the latest business book he's reading or because the team is stacked with a bunch of over-achievers, either way, we want to invite you to join us on our quest for knowledge. To kick off...