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Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with...

  Did you know that monk fruit is naturally 150-200 times sweeter than sugar? "Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago." ."Monk fruit juice is an amazing twenty...

The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...

  "As research continues, we’re discovering more and more amazing benefits of milk thistle. " Above image used with authorization from original source: Activation Products | Canada FUN FACT: Milk Thistle is a key ingredient in PARTYAID to help support liver function and balance your body's needs after a night of fun. LEARN MORE at LIFEAIDBevCo.com > > > Live...

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...

If you're not familiar with Yerba Mate, let us introduce you to this li'l coffee-substitute POWERHOUSE that proudly hails from South America. 12 Crazy Amazing Health Benefits of Yerba Mate Contains excerpts and quotes from an article written by Meenakshi Nagdeve on OrganicFacts.net | March 25, 2019 1. Antioxidant Properties 2. Promotes Liver and Heart Health 3. Improved Cognition The tea’s active ingredients are...

What's the Million Dollar Mile? In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs. The Defenders are...

Click here to spice things up in the kitchen with Cayenne! Cayenne pepper is like magic. Just a few shakes and you can transform any dish from totally boring to hot, hot, hot. You really need to have cayenne pepper in your spice cupboard, ready for when you want to kick up your morning eggs or spice up a scintillating chocolate...

Original podcast aired on "Feed Me Fuel Me" | March 17, 2017 We’re excited to expose the elephant with Aaron Hinde (@aaronhinde), owner of LIFEAID Beverage Company and FitAid (@lifeaidbevco & @fitaid). No doubt, one of the most enlightened individuals to join us on the Feed Me Fuel Me podcast. Aaron shares with us his journey from successful practitioner and...

Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big...