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How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company. CLICK HERE to listen to the full podcast episode on UpMyInfluence.com: “LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”...

Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don't forget to snag your FITAID After-Party tickets now, they're...

In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  

By Lori Nedescu Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far.  “An athlete’s health foundation is what...

Posted by WRAL.com on 7/11/2019 at 7:36 p.m. RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits. Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as...

Excerpts from the article by Arlene Semeco, MS, RD published on Healthline.com | February 28, 2018 Ginseng is an herbal supplement that has been used for centuries in Chinese medicine. It is commonly touted for its antioxidant and anti-inflammatory effects. It could also help regulate blood sugar levels and have benefits for some cancers. What’s more, ginseng may strengthen the immune system, enhance brain...

By: BevNET staff | July 2019 Watch LIFEAID co-founders' BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out...

By: Nikki Dagot | June 2019 It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the...

  If you drink products containing artificial sweeteners like Sucralose, please BE WARNED! Common side effects of Sucralose & Splenda consumption include: + Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut) + Seizures, dizziness, and migraines + Heart palpitations or fluttering + Blurred vision & allergic reactions + Blood sugar increases, weight gain...

By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability...