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  1. BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID
    By: BevNET staff | July 2019 Watch LIFEAID co-founders' BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out...
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  2. 5 Tips for Enjoying Summer Fun and Still Staying on Track With Your Fitness Goals
    5 Tips for Enjoying Summer Fun and Still Staying on Track With Your Fitness Goals
    By: Nikki Dagot | June 2019 It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the...
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  3. Science Review Reveals Laundry List of Health Hazards Associated with Splenda (Sucralose) Consumption
    Science Review Reveals Laundry List of Health Hazards Associated with Splenda (Sucralose) Consumption
      If you drink products containing artificial sweeteners like Sucralose, please BE WARNED! Common side effects of Sucralose & Splenda consumption include: + Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut) + Seizures, dizziness, and migraines + Heart palpitations or fluttering + Blurred vision & allergic reactions + Blood sugar increases, weight gain...
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  4. More Than Half of Americans Have Suffered a 'Workout Hangover'
    More Than Half of Americans Have Suffered a 'Workout Hangover'
    By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability...
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  5. The ABCs of BCAAs
    The ABCs of BCAAs
    You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We're here to help you break down the ABCs of BCAAs! The branched-chain amino acids (BCAAs) are...
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  6. The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    The Buttery Bros. vs. Sara Sigmundsdottir in Sunny SoCal With Special Guest FITAID ZERO!
    Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with...
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  7. Meet MONK FRUIT: The Sweetest Little Fruit in Town with Sugar-Free Goodness + ROGUE Invitational Attendees' Rave Reviews of ZERO!
    Meet MONK FRUIT: The Sweetest Little Fruit in Town with Sugar-Free Goodness + ROGUE Invitational Attendees' Rave Reviews of ZERO!
      Did you know that monk fruit is naturally 150-200 times sweeter than sugar? "Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago." ."Monk fruit juice is an amazing twenty...
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  8. LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    LIFEAID Staff Tackles Beach Clean-Up in Honor of Earth Day
    The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...
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  9. Top-10 Benefits of Magical Milk Thistle
    Top-10 Benefits of Magical Milk Thistle
      "As research continues, we’re discovering more and more amazing benefits of milk thistle. " Above image used with authorization from original source: Activation Products | Canada FUN FACT: Milk Thistle is a key ingredient in PARTYAID to help support liver function and balance your body's needs after a night of fun. LEARN MORE at LIFEAIDBevCo.com > > > Live...
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  10. FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games
    After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...
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