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By: Natalie Schmett | What does "warming up" before a round entail? If you only had five minutes to get to the tee box, what would you do? Most would say, "Hit as many golf balls as possible." However, I disagree. So many players spend time beating golf balls on the range with no intent, which ultimately does nothing to their...

By: Karenia Bowman | Salmon is one of my favorite seafood superstars. It’s an excellent source of protein, jam packed full of healthy Omega-3’s, and really good for the heart. Don’t get me started on the taste! Not only is salmon a quick and healthy option, salmon is an absolutely delicious option as well. This time of year, we have a...

Festivals are fun! On one hand, festivals often leave us with some of our favorite memories and experiences. But, they can also be a long and grueling few days. After attending my fair share of festivals, I’ve learned a few tips and tricks that will help you have the best possible festival experience. Tip #1: Stay Hydrated I can’t stress this enough...

Gratitude ... and giving thanks are always topical around the holiday season. It’s a perfect opportunity for us to reflect on the multitude of blessings we have in our lives including family, friends, work, health ...  On the flip side, it is much less intuitive to be grateful for the difficult situations and challenging people in our lives in the...

  September is always one of the nicest months of the year in Northern California. The tourists are gone, the weather is fantastic and it’s hard not to enjoy the bounty NorCal has to offer. The start of Indian summer brings along with it our annual LIFEAID company retreat. This is an incredible opportunity for our entire team to come...

Aaron Hinde, Co-Founder & President of LIFEAID Beverage Company joins us for this week's Challenge Assumptions Podcast (episode 33). LIFEAID is a nutritional beverage company that uses high-quality supplements and nutrients in its popular drinks. The company made a name for itself in the beverage world by using a unique marketing strategy. Instead of trying to make drinks that would appeal to the...

Earlier this year, I had the privilege of attending a mastermind full of high-powered fitness entrepreneurs, and in attendance … Aaron Hinde. Aaron Hinde is the Co-Founder & President of LIFEAID Beverage Company and he has a pretty incredible story. He has been grinding since 2011 to make LIFEAID a leader in the industry. So much so that FITAID is the...